Many websites start as just content. Then they grow into an e-commerce site or a site that is used as a platform for a service. At that point, your business begins to pick up, and you forget about that original content, your blog. You will likely want to have your website updated and upgraded to keep up with the changing pace of business and technology. At that time, it is common for business owners to consider dropping their blog. Here’s Why You shouldn’t do that!
Follow the Advice of Content Marketers
Content marketers know their business. That’s why when 86% of them are doing this as part of their content strategy. It pays to consider that ‘it’ worth doing. What are they doing? Blogging! “Businesses with a consistent content or blog strategy receive twice as much email traffic as those without. Plus, more than 55 percent of marketers say they’ve gained new customers just by blogging.” [1]
How Much Work Goes into a Writing a Blog?
Content can be anywhere from 500 to 1200 words on average, depending on your audience and what kind of marketing you are doing. The average blog post takes nearly four hours to complete. What goes into that time?
- Research
- Writing
- SEO Crafting
- Editing
- Image Sourcing
- Final Draft
It can be time-consuming, but it is worth it. A professionally written blog can bring in business and increase name recognition across the web.
SEO Services
If you include SEO services with your online content, you are doubling down on a marketing masterpiece. With SEO services, your blog can be posted to social media and Google My Business in front of the right audiences at the correct times to increase traffic to your site even more.
Will it Hurt to Ditch my Blog? It’s Not That Great.
YES! If you get rid of your existing blog, Google’s algorithms will see a sudden elimination of content from your site. Your site’s SEO will drop like a rock and won’t recover for a long time.
If you are unhappy with your blog, the best thing you can do is hire an SEO professional to manage it. They can slowly change each post to a new, improved version, keeping the URL intact. That is important since Google likes changes to content (not URLs), but it wants these to be slow changes.
Getting Help
Then, you can outsource your blog writing to a professional blogger so you can work on your business while they work on your blog. Companies who blog get 97% more links to their websites.[2] Why give that up? At Iceberg Web Design, we produce professionally written SEO content every day for our customers. Contact us today to find out how we can help you. Read our reviews!
[1] Lin, Ying. “10 Blogging Statistics You Need to Know in 2021 [Infographic].” Oberlo, Oberlo, 26 Feb. 2021, www.oberlo.com/blog/blogging-statistics.
[2] Ouellette, Coral, et al. “Ultimate List of Blogging Statistics and Facts (Updated for 2021).” OptinMonster, 6 Jan. 2021, optinmonster.com/blogging-statistics/.
