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Mobile Web

Website Marketing Strategies for the 2014 Holiday Season

Where will your customers shop this holiday season? In the fourth quarter of 2013, the year’s prime holiday shopping season, a whopping 32% of Google search traffic came from mobile devices. One study showed that 30% of all e-commerce website traffic came from mobile devices in 2013. And with so many holiday gifts being smartphones...
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The Pros and Cons of Creating an E-Newsletter for your Clients

E-mail newsletters have been around since the majority of people gained access to the Internet during the days of AOL dialup. That being said, how does a marketing tactic started in the 1990s and perfected in the 2000s stack up against marketing strategies now? In a world that turns to social media websites, forums, and...
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