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Photographer With Camera Equipment - Understanding Image Files for Your Website

Understanding Image Files for Your Website

Raster vs. Vector The two primary kinds of image file types/formats are raster and vector image files. Raster image files feature static pictures with fixed colors, positions, and proportions for each pixel based on the resolution. These are the majority of images you will find on the web.   Because these graphics are static, resizing...
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Brand Branding Advertising Trademark Marketing Con 2022 04 02 10 47 59 Utc

Is It Time to Rebrand?

Have you outgrown your brand? It can be tough to know when to make a change. Here are some ideas to help you decide if you should rebrand now. Rebranding can include a new name, logo, colors, and fonts. The change can be subtle or drastic. But it is vital to rebrand sooner than later...
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Change Your Mindset Business Motivational Inspira 2021 08 26 17 17 19 Utc (1)

Setting Goals for Your Website

Everyone needs goals. Even your website! It is essential to have your website’s direction and goals established from the very beginning of your project. That’s why we learn what they are during the kickoff meeting when you first meet the team that will be working on your website. That way, everyone will be on the...
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