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GEO vs. SEO: What’s the Difference, and Which Should Your Business Focus On?

An Introduction to GEO You’ve probably heard about SEO (Search Engine Optimization) and how it helps your website rank higher in Google searches. In a recent blog post, we introduced the concept of GEO (Generative Engine Optimization), and how it differs from traditional SEO. In this article, we will dive deeper into GEO, comparing and...
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Generative Engine Optimization example - asking ChatGPT to find a good website developer who answers their phone

Understanding Generative AI and the Rise of Generative Engine Optimization (GEO)

You’ve Heard of SEO – But What About GEO? In today’s fast-paced digital world, artificial intelligence (AI) is reshaping the way we interact with technology. One of the most exciting developments is the rise of generative AI — a type of AI that can create content, answer questions, and even hold meaningful conversations. From text...
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Q4 Computer Growth Chart

Maximize Your Marketing in Q4: Practical Tips for Small Business Owners to Finish Strong

Boost Your Business in Q4 Without Breaking the Bank! As we head into the final stretch of the year, it’s natural to feel a sense of urgency as a small business owner. The end of Q4 is a pivotal time to ensure you hit your goals, close strong, and set the stage for a successful...
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Happy Woman Shopping On Phone

How To Prepare Your E-Commerce Store for the 2023 Holiday Shopping Season

Top E-Commerce Trends for the 2023 Holiday Shopping Season Marketers expect that the 2023 holiday season will be characterized by heightened consumer demand, advancements in tech (such as generative AI), and consumer habits driven by the age of thriving e-commerce markets.   Iceberg Web Design is here to help you prepare your e-commerce website for the...
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