Keyword Targeting Archives - Iceberg Web Design

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Keyword Targeting
Lsi Keywords. Table with post it notes saying SEO, website, market strategy, content, links and more. Also a laptop and a woman's hands on table.

LSI Keywords and Your Site’s SEO

LSI Keywords and Your Site’s SEO Until recently, Google would rate your website’s SEO based on several factors, but the goal was to stick to one relevant term when it came to keywords. Unfortunately, keyword stuffing crashed that party, and Google began to penalize sites for using the keyword too often and inappropriately. So instead,...
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Keyword stuffing. A red and white string with a close pin holding a note that says keywords.

Keyword Stuffing—Stop It Ya Turkey!

Keyword Stuffing—Stop It Ya Turkey! What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google. Keyword Stuffing Ingredients       Using words or phrases out of context, just to squeeze in your keywords       Irrelevant keywords       Using terms repetitively...
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Creating Your Ideal Customer Profile

Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t right for your brand. Your Ideal Customer Profile Could Change—Proceed...
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Meet Heather 1

Penguin Profile: Heather Erickson | Iceberg Web Design

At Iceberg Web Design, you get to have a dedicated partner with an invested team working for your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Heather Erickson, our SEO Content...
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How Your Website Code Influences Your Search Ranking

Anyone with a website has heard the term, “search engine optimization” (SEO). But how do you achieve it for your site? There are many things that go into making your site appealing to readers and the bots that crawl the web, indexing relevant pages and ranking them for Google and other search engines. Have you...
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Recording Voice Message In Elevator Kf53gah

How to Make Your Website Content Voice-Search Friendly

Voice assistants—from Alexa to Siri and beyond—are now part of our daily lives, helping us conduct searches completely hands-free. What does this mean for you and your business? If you have a website (and you should), it’s time to optimize your content for voice search. Half of all Searches Will Be Voice Searches by 2020...
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Macadamia Nuts With Nutcracker

Web Development in a Nutshell: 5 Steps From Groundwork to Launch

If there’s one term that is often misunderstood it’s this one: web development. It’s so much more than the fancy images and attention-grabbing colors on each website page. Web development is the detailed planning and building process that determines how your website looks, acts and works. Building a great website means following a consistent process....
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