A web presence is critical for your business in today’s world. It showcases your products or services and also legitimizes your business. Consumers look towards your site to learn more about your business and how you can serve their needs. If you have a custom website design your site was put together with those customers in mind.
Although it’s easy to launch a website using cookie cutter templates or pre-configured sites, it’s important to consider creating a custom designed website. Your brand is unique to your business and you want to showcase your brand through custom design elements on your site. Additionally, you want to stand out and feature things on your website that other business may not be using. There are so many benefits your business can experience with custom website design and here are our favorites:
Shows the Professionalism of Your Business.
Once you take a look at the difference between a standard website design and a custom one, you will see that that the difference in professionalism is astounding. A custom website design will look professional to anyone who visits the website. This can lead to great conversions and leads simply because your business looks more legitimate. The credibility of a professional site can alleviate concerns customer may have about security, in particular if you are selling products from your site.
Your Website Will Rank Better on Search Engines.
A free website may not be set up to help you maximize your SEO. However, when you have a custom website, then those little details can be worked into the design on the back end. This means that SEO will be built into the framework and your climb in ranking will be easier to manage and accomplish over time. Custom website designs also focus on front-end SEO as each page includes keyword rich content that search engines like Google value. These better the features and content increase the likelihood that people will link to your site , also increasing your rank. A template site that doesn’t stand out in the sea of competitors is less likely to get this attention.
You Will Stand Out from Your Competition.
When you use a template for your website, then your website is likely to look like many other businesses that are using the same template, including your competitors. If you are looking for a way to really stand out, then a custom website design is one of the best ways to go. You can get the upper hand by catering more towards your audience and demographic. Additionally, you have influence over the website functionality and features so you can more easily make tweaks to improve user engagement and conversions.
Flexibility To Make Changes & Stay Current.
You do not plan on your business staying the same or failing to grow over time so why would you expect the same with your website? When you use a free template, that is exactly what you will be doing. You are limited to the features and functionality supported by that template. However, if you have a custom website built, you have the flexibility to customize the functionality and make changes to the sites as your business deems necessary. Although all websites need to be updated over time having a custom designed website ensures that a professional developer who knows current trends and advancements is building your site. This knowledge can ensure your site stays current longer and that it will be more likely to grow/change without a major overall. This consistency will feed back into your brands credibility and ranking.
While using a standard template may be easier and faster, in the long run, it may hinder your business instead of helping it in. We believe that a custom website design is important for showcasing the uniqueness of your business and brand. If you are interested in learning more about our web design services in Minneapolis, Toronto and Chicago, contact us today. You will be amazed by the difference a custom website makes for your business.