Optimizing Your Website to Convert Your Visitors Into Qualified Phone Calls - Iceberg Web Design

Optimizing Your Website to Convert Your Visitors Into Qualified Phone Calls

Many businesses face the same struggle with their marketing.  How do I generate a high number of qualified phone calls?  This post focuses on some best practices to increase qualified phone calls to sales and customer service representatives.

Make it easy for your visitors to find your digits

May seem pretty obvious, but many websites make it difficult to find your companies phone number.   We recommend having the phone number at the top, bottom, and contact drop down of your website.  Another good technique is to have the phone number listed below a well-written call to action on the home page or squeeze page.

Make it a click to call

Another common mistake is simply listing your business number on your website.  Take it a step further and make it a hyperlink.  This way if your potential customer wants to call all they have to do is click the number on their mobile device.  Make it easy and remove as many barriers as you can for your customers.

Business directories generate too

Don’t overlook your business directories like Facebook, Google My Business, Bing Places for Business and any pertinent directory that generates good exposure.   Make sure the correct phone number is listed on these profiles and they match up.  Adding a location?  Having a unique phone number for that location is essential to generating local business as many customers want to work with businesses in their community.

Maximize opportunities by collecting phone numbers after hours

Most business aren’t answering calls 24/7, but are getting calls afterhours.  Make sure you are letting your customers know that you will get back to them in a timely manner.  A good voice message can also give them a warm fuzzy feeling that your staff will be taking care of them during regular business hours.  Giving good information and following through with what you say will let them know you are a well-oiled machine that cares about customer service.  Letting these opportunities slip through cracks only opens the door to your competition.

Engaging content gives your visitors the information they need to take action

It is very important not to skimp on the quality of content on your website, particularly the home page.  Potential customers are searching for the product or service that fits them.  Keeping this in mind make sure that your content is simple and gets to the point of why your business is the right fit for them.  This coupled with a strong or tempting Call-to-Action is a good formula to generate calls of interest.

Don’t forget to stay in touch after the sale

It’s no secret that a customer that has already bought your goods or services is likely to make another purchase.  Listing your number on thank you pages, newsletters, and email drip campaigns is another way to make it easy for your customers to be repeat buyers.  It is just as important if to nurture your current client base as it is to generate new customers.

Track your progress!

It is nearly impossible to know what marketing avenues are working and what are not unless you know where the calls are coming from.  There is a myriad of ways that people will find your phone number and making sure that you are tracking all your campaigns will help you decide where to invest and where not to.  Whether you opt to use a full-service company software like dialog tech or opt to set up your tracking numbers it is important that good systems are in place to track incoming calls.  Inbound calls lead to business and not knowing where they are coming from can lead to an inefficient marketing budget.

 

 

 

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