Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to analyzing your company’s website is Google Analytics. Google Analytics is...Read More
The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement source. Pay per click (ppc) is easy enough to understand: Every time a user clicks...Read More
Optimizing the way in which your customers move through you’re sales process to being a customer is of the utmost importance. There are many ways that potential customers may get lost while moving through the Sales process. These are often referred to as cracks in the funnel. Learning how to plug these cracks will get...Read More
A sales funnel is a V shaped diagram that represents the journey potential customers go through to becoming customers. There are a series of steps they go through before they are turned from a prospect into a client. Moving from noticing your business at the wide part, to interacting directly with one of your representatives,...Read More
