Sure, you know you need content on your website. But throwing a few words on each page and thinking, “That’ll do,” just isn’t good enough.
In a world where everyone views, reads, hears and understands information differently, we must be flexible with our content. Lucky for us, new methods, technology and advancements make it easy.
This year, website content is undergoing a lot of changes. New trends are developing that increase user experience and fulfillment while on our websites. Are you taking advantage of any of these trends? If not, it’s time.
1. Voice Search Is Taking Content Off Screen
Voice search is well on its way to becoming the new norm. According to ComScore, 50% of all searches will be voice searches by 2020, just a short year and a half from now. Google alone receives 1.2 trillion searches each year, which equals more than 3.2 billion searches per day.
Content is being explored off screen through the use of smart devices such as Siri, Cortana and Alexa. Companies such as Purina are creating applications that can be added to these devices, which are chock full of information about themselves and what they offer.
What does this mean for you? Your website content must be optimized for voice search to be accessible through these devices. If not, you will need to rely on the other 50% of queries not sent through voice… for now.
2. Readers Are Looking for Authenticity & Transparency
You audience nowadays is looking for a little less brand marketing and a lot more transparency. A study completed by Nielson’s Global Trust in Advertising Survey showed that consumers are putting more trust in personal recommendations over all other marketing, including branded websites and video ads. Why? Personal recommendations are authentic and trusted.
Your website content should reflect your brand’s personality with authenticity. Everything you create should be done with full disclosure. Your audience is looking for someone they can trust.
3. Interactive Content Is Making an Impression
Even if virtual reality is just getting started, interactive content on websites is improving the customer experience. No, we’re not talking about creating a completely immersive VR experience (although, that’s happening). Instead, we’re talking about creating content that engages.
Businesses are using online design tools for homes, gardening and more. Companies such as Orbitz are using interactive quizzes to sell and upsell their services and products. The best part? The responses and engagement you receive from this content return to you as data—pure gold, marketing data.
Perhaps start to consider whether the type of business you run could benefit from interactive content of some kind. Then begin to build your dream team around you to help make that content come to life: a developer, designer and copywriter.
Ready to Up Your Content Game? Not Sure Where to Start?
Your website content deserves to stand out from the rest. We’re here to help! From complete website design to website content tailored to you, call the Iceberg team at 612-440-8762 or reach out to us online today.
