Guest blog post by Brenna Miles, Custom Content Solutions –
Your website is prime internet real estate for your business. And even if you have the perfect website design, words matter. They should tell the story of your brand, why you do what you do, and how your products or services will truly benefit your audience. Your words should connect and convert.
And while they’re important, words are also hard. How do write the right way? How do you connect with the right audience? How do you just get it done already?
The solution lies in hiring a professional website content writer—one with a strategy, who understands the importance of your content and who can execute the magic in a timely manner.
Still, think you can—or should—write your content yourself? We encourage you to reconsider if you see yourself in the descriptions below.
You Don’t Know How to Write About Yourself
In any job interview, there is the dreaded statement, “Tell me about yourself.” If you’re like most people, this causes an immediate sense of panic and overwhelm. Of course, you know who you are, and you know what you do, but you just don’t know how to put it into words.
A professional copywriter can see things from an outside, fresh perspective. They get to know your voice and what makes you, you. Then, they write copy strategically, so it makes sense for search engines while ensuring the copy keeps its personal touch, maximizing your website’s reach and effectiveness.
You Don’t Know How to Write for Your Ideal Client
Your products or services are built for a specific, ideal client that would benefit the most. The key to writing website content is to speak directly to that ideal client, the one who will truly connect with what you’re offering.
A professional copywriter takes the time to research and discover who your ideal client is, to understand the questions they want answered and the content they want delivered. This creates content that is tailored specifically to those who are most likely to engage and convert into paying customers.
You Don’t Know How to Write for the Web
The internet is a breed all its own. When it comes to whether your website is found among the millions, search engines reign supreme. Your website content must be written strategically for the web, focusing on optimization and quality.
Professional copywriters understand SEO (search engine optimization) and how content quality affects your search engine ranking. They keep up with all the changing algorithms and ensure you receive the best-optimized content.
You Don’t Have Time
Quality takes time. It takes dedication. It takes work. As a business owner, you may already be spread thin among other activities, causing you to use content that is subpar. This type of content hurts your website worse than no content at all.
If you do not have time to dedicate to quality content creation, a professional is a perfect option. They make your content a priority while working efficiently, turning around your projects in a timely manner. Hiring a professional copywriter to focus on your content allows you to focus on what is most important—your business.
Does This Sound Like You? We’re Here to Help
We understand how hard it can be to create great website content. Let us help! For a professional website design that comes packaged with professional website content, call the Iceberg team at 612-440-8762 or reach out to us online.