Your website is the perfect place for potential clients or customers to get to know you more. From your products to your mission and values, it’s all showcased in one place. To start the new relationship off right, now is the best time to introduce yourself to the reader, complete with a friendly face.
Your “Meet the Team” or “About Us” page should showcase biographies about your team to help your reader learn more about you and to put a face to your name. Your bio page turns your website into a personal experience, fostering a relationship without any communication at all.
Why Do You Need Team Biographies On Your Website?
You might think you can get away with not having your team showcased on your website, and a lot of businesses do. However, would you feel more comfortable purchasing something from a friend, or a stranger? A bio page can have a lot of positive effects on your business including:
- Increased reliability: Your “About” page is one of the first places your reader will go to get more information about you and your business. If you don’t have one, this decreases your reliability, making your reader think you might have something to hide.
- Talent visibility: The best part about team biographies is the ability to showcase each type of talent on your team. The more talent you can showcase, the easier it will be for your reader to trust you to fill their need.
- Enhanced competitiveness: Chances are, your reader is looking for a specific product or service and has probably perused other businesses too. If you want to be remembered and stand out from the rest, a creative team bio page is a great way to do it.
Elements of the Perfect Team Bio
You have some creative liberty when it comes to writing your team bios, but there are a few elements that are complete must-haves.
Teams with multiple members will benefit from a bio page with photos for each individual. This helps to showcase each separate talent and helps your reader get to know each face. Make them professional, but feel free to have some fun with posing, clothing, etc., whatever fits your brand best.
Name and Title
Each bio should feature the name and title of your team member. You can also add a role here, helping your reader understand what their title means in layman’s terms.
This is the meat of your bio and should focus on education, background in the field and unique talent. Where did your team member go to school? How many years of experience do they have? What unique talents do they bring to your team? Add in any industry-related accomplishments and awards, solidifying their experience.
Each team member is an individual. Use their unique personality to add some flair to each bio. Add some personal details such as what they enjoy doing in their spare time, what inspires them or a fun fact. Bios don’t have to be stuffy to be professional.
Ready to Take Your Website to the Next Level?
Are you ready to take your website to the next level? Want some creativity put into your “About” or “Meet Our Team” page? We’ve got you covered. Reach out to us at Iceberg Web Design by calling 763-350-8762 or send us a message online.