How Often Should You Post to Social Media?

How Often Should You Post to Social Media?

Social-Media-Icons-800x800If you own a business, you are constantly looking for ways to attract and engage with clients. And one of the most cost-effective ways to do so is through social media.

You might be wondering how often should you post to social media – after all, you want to maximize your exposure without annoying your followers.

In this short guide, we will show you exactly how many daily posts are recommended on each social network.

How Often Should You Post to Social Media’s Most Popular Platforms?

Earlier this year, SumAll and Buffer teamed up to compile data to answer this very question.

Before diving into the results, it’s worth taking a peek at this quote from Gary Vaynerchuk:

“One is better than zero.”

– Gary Vaynerchuk

Something is always better than nothing.

In other words, please do not interpret these numbers as absolute directives. For example, if you only have the resources available to post to Facebook once a day, do not think of it as a waste of time.

Similarly, if your business only has the resources to manage one or two social media accounts – go for it! Every business starts somewhere, and you can always add more platforms as you go.

Facebook [2x Daily]

Post at least twice per day to Facebook. Although you are welcome to post more often, engagement tends to be highest on the first two posts.

Twitter [3x Daily]

Twitter users are a little more forgiving than their counterparts on Facebook. Engagement is not statistically likely to decrease until your fourth tweet of the day.

Google+ [3x Daily]

To maximize your average engagement per post, you would be wise to post to Google+ at least three times daily.

What’s interesting about this platform is that consistency counts for more than sheer volume. In other words, even if you intend to post to Google+ just twice daily, make sure those two posts happen consistently and around the same time.

Instagram [2x Daily]

Instagram is one of the few platforms on which more is better. Post as often as you can! Just work to keep it consistent. Two posts each day is a good guideline to start.

Pinterest [5x Daily]

I hope you like Pinterest, because studies show that the brands that post the most often get the most followers and engagement. If you want to get in the game, aim for at least five posts a day to start.

LinkedIn [1x Daily]

What’s great about LinkedIn is that 60% of your audience – whether followers or connections – are likely to see your new posts. Largely for that reason, one post every weekday is plenty.

“I Just Don’t Have Time to Post to Social Media Every Day!”

How often should you post to social media may be a secondary consideration at the moment – especially if you’re swamped! After all, business owners should focus on what they do best, which is running their business.

If you find yourself wanting to explore social media further, or simply needing help to make it happen each day, Iceberg Web Design is here for you.

We offer a number of different social media solutions designed to serve the needs of your business.

Email samarah [at] icebergwebdesign [dot] com, call 763-350-8762, or contact us to get started.

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