Category

Tips

Your Dad Has a Smartphone. Is Your Website Ready?

It’s almost 2015. Technology has been a game changer for many small businesses. By now, most professional website developers are including smartphone compatibility and responsive design in their list of website development services. Businesses are investing in app development – and advertisers are purchasing in-app screen time. But perhaps the biggest indication of the changing...
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Website development concept

Why Your Website Should Be One of Your Largest Business Investments

Why Your Website Should Be One of Your Largest Business Investments As a business owner it may be challenging to decide what marketing efforts you should invest your money into.  You want to invest in something that is effective, professional, something that will make a great first impression, and most importantly do its job by...
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How to Blog

Now that we have discussed the importance of having a business blog the next questions is, where do you start? Here are some great tips and guidelines on how to write business blogs!  Write like a person, not a computer! Since blogs are more personal and detailed, you want to sound like yourself or your...
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Keyboard

Why Should You Have a Business Blog?

We have all heard about business blogs before, but why should you have one?  What are the real benefits to this? Is it worth it for your business?  Here are some reasons why you should have a business blog:   A business blog builds credibility. Consumers are more likely to make a purchase or become...
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How to Choose a Good Web Designer

Your website is the most important advertising tool you have to market your business.  It only makes sense that you want to choose the best designer to build the face of your online marketing reputation, right?  With so many web developers and freelancers available at the click of your finger, it can get frustrating deciding...
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How to Choose the Right Domain Name for your Website

A domain website name is just as important as choosing your business name. Your domain name will be your internet personality and presence for your business and possibly for yourself. So it’s important to find the perfect name that fits your business’s needs. Here are ten tips on how to choose the right domain name...
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Shocked woman looking at computer screen

9 Surefire Signs Your Website Needs a Facelift

Having a modern, up-to-date website is not a luxury – it’s a business necessity. This is especially true considering people have access to on-demand, high-speed Internet connections nearly everywhere: at home, at the coffee shop, and on the boat at the beach home. If you do not have a website that attracts attention and encourages...
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Meta Descriptions

Using Meta Tags to Control Your Search Engine Display

Have you ever done a Google Search? If you found this article, then you’re probably familiar enough with Google to know that the results from your search include a brief overview of the websites matching your criteria: a web page title and a short description about the site. The results usually look something like this: Usually, the...
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Website development concept

8 Reasons DIY Web Design Can Hurt Small Businesses

“Can’t I do it myself?” Of course you can make your own website! With access to different tools and programs and free content servers, the ability to create your own website for your business has never been easier. However, what isn’t included in these turn-key DIY website services are instructions for creating a website that...
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Group of business professionals at a networking event

The Top Offline Ways to Drive Traffic to Your Website

Website promotion is everywhere you step online. Between Facebook pages, Twitter posts, and e-mail signatures, you can easily find someone’s footprint on the Internet. Your website is your most important advertising tool. First impressions are important when you are in business – and in this age of Google, Smartphones, and High Speed Internet service, your...
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