Website promotion is everywhere you step online. Between Facebook pages, Twitter posts, and e-mail signatures, you can easily find someone’s footprint on the Internet. Your website is your most important advertising tool. First impressions are important when you are in business – and in this age of Google, Smartphones, and High Speed Internet service, your website is likely to be one of your customer’s first interaction you’re your business.
Most of your customers will spend a few minutes reading your website before they pick up the phone to call you. So when you have a website that you are proud of, driving traffic there is one of the most important things you can do to market your business. Iceberg Web Design can help with a number of online SEO strategies, and we always give our customers some tips for marketing their website online once the development project is complete. But there are a number of things you can do to drive traffic to your website without being tied to your computer and social networking sites.
Most businesses already put their website on their business cards or company brochures but you can take that one step further: make sure your website address is on every printed material your company uses. For instance, faxes, company letterhead, company newsletters, shopping bags… the list goes on. Whatever your business specializes in—shipping, commercial goods, food—put your website on it. It’s a simple way to include your website with promotional items that you are already using.
Swag and Prizes
What person doesn’t like free giveaways? Printing your website and company details on inexpensive pens, pencils, calendars, and mugs is a great way to market your website. These are great handouts when attending promotional events like job fairs and local events such as art fairs, festivals, and/or county fairs.
A great way to get the word out about your company’s website is word of mouth. There are a number of networking organizations available locally – no matter where you live! We have seen excellent results from attending BNI meetings. You can also check meetup.com to find business networking opportunities in your area. When you’re visiting trade shows, craft fairs, or other events, get in touch with the organizer and see if your company can set up a booth. Talk to people and hand out goodies all while creating a good face-to-face relationship with the community. For a creative spin on this, volunteer at schools, libraries, community centers, and churches and teach a half an hour to an hour lesson or workshop based on a topic that is related to your product/company. An example of this would be a young adult author who gives a talk on how to create memorable characters or how to write good dialogue. This author is talking about what he knows and would use his own books as examples. It’s a great way to give to the community while stirring up interest in your company. At the end of the talk you can direct people to your websites and even hand out some of the promotional items from the previous tip.
Place signs around the office, on outside windows, or in your store directing people to your website. If you really want to drum up extra foot traffic with this tactic indicate something on the sign that would draw people in. For instance, put on your signs specials only available online, tips, special online coupons, or any kind of information that would be available there.
Online Coupons and Mailings
Increase foot traffic on your website with the use of print coupons with specials that can only be redeemed online. These coupons can be sent through direct mail via coupon packs such as Valpak or print an advertisement with your website through mail advertising print. One great idea for this would be to mail out a postcard announcing your business’s website. Your postcard can include online coupons, only accessible through your website. For a fun twist, include trivia questions where the answers are only available on your website. Offer a prize, or incentive, for people who spend time reading your site to find the answers to your questions and e-mail you with a response.
This is a great way to utilize friends and family as well as yourself. Creating T-shirts with your company’s website is a great way to get the word out. Easily distinguish yourself from the rest of the crowd at any work related event. T-shirts are great to wear at a job fair or local event where you might not be able to talk to everyone.
We’ve all seen cars, trucks, and vans with company ads painted directly on the vehicle in eye-catching colors. The ad did the trick and caught your attention. Maybe it even tempted you to Google them or look up their website on your smartphone once you’ve reached your destination. Putting your ad on a vehicle is another great way to get your website out to many different people. Since the majority of Americans commute to work, having your vehicle splashed with your company name, info, and website is an easy way to tell people about your company and your website.
Use Domain-Specific E-mail Accounts
Ditch Yahoo and Gmail, and start using an email address that matches your website domain! This is critical for establishing credibility, as well as consistently pushing your website domain. If your e-mail address is email@example.com, all of your promotional items and business cards that include this address will automatically include your website domain. A potential customer will pull out your contact information, notice your e-mail address, and check out your website to learn more about your business.
Website promotion both online and offline is critical for driving traffic to your website. Iceberg Web Design can help you with your online marketing – but there are a number of simple things you can do offline to increase your website’s return on investment. For more information on how you can better market your website, please contact us at 763-350-8762.