website Archives - Iceberg Web Design

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Ux Designer Creating Website Layout

The Top 5 Things Every Website Should Have

If you want a website that connects with your audience, it is essential that you include the following five things that most people want to see on a website. When put together professionally, these ingredients will attract and keep eyes on your site and your business. 1. Contact Information According to a Hubspot poll, including...
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Woman on a carousel. Get off the image carousels

Get Off the Image Carousel

Do People Look At Image Carousels? We often have clients who want to have a carousel of images, also known as sliders, in the hero of their homepage. They have visions of dazzling their site’s visitors with stunning pictures and testimonials without the user even having to scroll through their site. But there are a...
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Profile View Of Handsome Businessman At The Coffee

Creating Your Ideal Customer Profile

Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t right for your brand. Your Ideal Customer Profile Could Change—Proceed...
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Contact Us Concept With Colorful Block Symbol Telephone, Mail, Address And Mobile Phone.

Creating the Perfect Contact Page For Your Website

Today we will look at the page on your website that all too often gets treated as an afterthought. That’s right—the contact page. What makes a good one? Read on! Keep it Simple The most important job your contact page has is to put your readers in touch with you. That’s the whole point of...
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black hat

Black Hat SEO: Keyword Stuffing & Paid Backlinks

In the early days of the internet, it was like the wild west, with no one making any rules for how websites should move up on the search engine results page. The main thing was to use the keyword you were trying to rank for more than the competition did. That’s how we got pages...
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Watercolor Paints And Paintbrushes

Color Psychology and Your Website

We don’t all respond the same way to the same colors. Color significance can vary from one culture to the next, and we each have our individual preferences. But there is general color psychology that can guide us in the decisions we make when designing websites and other marketing materials. Red Red is an energizing...
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woman looking at website

How Do You Know It’s Time for a New Website?

In our business, we often see websites that haven’t been changed in 8-10 years. It’s usually because business owners don’t look at their websites the same way that clients and potential business partners do. In general, we recommend a total website makeover every two to three years to keep up with current design and development...
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Website

WordPress Features Including Blog Transfers, Custom Post Types, & Photo Galleries

The website development industry uses a lot of specialized terminologies. So, unless you have a background in the web development industry, when you sit down to talk with a website developer about your future website, there will be some words used that you may not understand. There will be others you know but may want...
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Elderly Couple On Mobile Devices

Ways to Make Your Site Mobile-Friendly

More people access the web with mobile devices such as smartphones and tablets than desktop and laptop computers. Thus, Google requires websites to be mobile-friendly to show up in mobile search results. So, it is essential to have your site optimized for mobile. To find out whether Google sees your site as mobile-friendly, you can...
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Web Developer Coding

What’s the Difference Between a Web Designer and a Developer?

We often hear the terms web design and web development used interchangeably. Likewise, it can be difficult for someone outside of the industry, and even those within it, to know the difference between a web designer and a web developer. Is there even a difference? There IS! I recently asked one of the developers at...
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