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Social Media Manager Filming Content

Reusing Your Content For Different Platforms

How To Reuse Your Content For All Your Online Platforms As business owners, there may be times when you also have to play the role of content creator. It is common for small business owners to have many roles. Creating new and engaging content for all of the digital media platforms can be very time-consuming....
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Ux Designer Creating Website Layout or sitemap for all service pages

Services Need Their Own Pages On Your Website

Make Sure To Optimize Your Services Many business owners provide multiple services to their customers. Yet, when they design their website, they often put all of those services on one page (usually their home page). This is a mistake.  Learn why your services deserve their own pages. Service Pages Simplify Your Website Layout Visitors want...
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Young Friends Playing Basketball Outdoor Urban S 2022 07 05 23 46 55 Utc

Quick Website Changes to Reduce Your Bounce Rate

When a user opens a single page on your site and then exits without clicking on anything else during that session, it is called a “bounce.” Google Analytics collects this information to formulate your “bounce rate.” Bounce rate is not an SEO ranking factor. Instead, it is a metric you can use to understand your...
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Latest News Subscribe Update 2021 09 04 07 39 06 Utc

Safely Updating Your WordPress Site

Why should you keep your WordPress site updated? For many reasons, keeping your WordPress site up to date is essential. This is different from updating the appearance and functionality of your site. A WordPress update is about upgrading your WordPress core, plugins, and themes.  Security A WordPress update includes bug fixes and security patches that...
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2 Girls making a TikTok video

TikTok’s Mind Reading Algorithm

How does TikTok determine which videos will appear on “For You” Pages? What makes a video go viral? What is the ideal video length? How often should you post? Here’s the Good News According to TikTok, “neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”...
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Change Your Mindset Business Motivational Inspira 2021 08 26 17 17 19 Utc (1)

Setting Goals for Your Website

Everyone needs goals. Even your website! It is essential to have your website’s direction and goals established from the very beginning of your project. That’s why we learn what they are during the kickoff meeting when you first meet the team that will be working on your website. That way, everyone will be on the...
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Millennial Trendy Blogger Woman Check Social Media 2022 03 07 02 21 13 Utc

How to Make Instagram’s Algorithm Work for You

Instagram is a great way to amass an audience and get your message across, but its algorithm is unique.  Instagram’s Algorithm Instagram uses a combination of algorithms. Each works differently depending on which part of the app a user interacts with. That’s because people use different features of the app for unique purposes. Feed and...
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Orange cat sitting on a vet table. Writing content for animal care providers.

Writing Content for Animal Care Providers

The Penguins Love Animal Care Providers I interview the business owners who become our clients, so I always learn something new. One of my favorite industries to write for is the Animal Care industry.   As a Content Writer for Iceberg Web Design, I get the opportunity to interview the business owners who become our...
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Woman on a carousel. Get off the image carousels

Get Off the Image Carousel

Do People Look At Image Carousels? We often have clients who want to have a carousel of images, also known as sliders, in the hero of their homepage. They have visions of dazzling their site’s visitors with stunning pictures and testimonials without the user even having to scroll through their site. But there are a...
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Smiling Woman Pointing On Something On A Tablet. How LinkedIn Can Benefit Your Business

How LinkedIn Can Benefit Your Business

Which Social Media Platform Is Great For Business? If I had to choose one social media platform to recommend to every business, I would opt for LinkedIn. This is because LinkedIn will give you the most significant return on investment for most companies. A Powerful Networking Platform As a platform for professionals, LinkedIn is perfect...
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