At Iceberg, we love to read about ways to do business better, whether marketing, sales, content writing, development, and design, or being part of a team that does all of the above. We even have a book club where we read and discuss a book that will hopefully help us grow together. This benefits our...Read More
How do you use images on your website? Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some...Read More
This month, we are looking at some of the web design trends for 2020. In this article, we will focus on the visual design aspects of websites. “The 10,000 foot-view of these trends makes it clear that ‘web’ design looks more like traditional ‘graphic’ or ‘print’ design than ever. The amount of flexibility that designers...Read More
Heroes are one of the biggest website trends of 2020. They can help you make a powerful first impression. Not a superhero—a website hero! A hero is the first thing a user encounters on the homepage of a website. It usually takes up most of the screen space and has a minimal amount of text...Read More
Anyone with a website has heard the term, “search engine optimization” (SEO). But how do you achieve it for your site? There are many things that go into making your site appealing to readers and the bots that crawl the web, indexing relevant pages and ranking them for Google and other search engines. Have you...Read More
No matter how great the product or service a business offers is, there is no chance of it selling if no one knows about it. This inescapable reality is the driving force behind all marketing methods as businesses push and compete to be seen by consumers. From taking ads out in newspapers and magazines to...Read More
Are you receiving a lot of traffic on your website, but not seeing the leads? Here are 5 easy things you can do TODAY to increase conversions.Read More
As more and more of our daily activities shift to being online, it makes sense that most shopping happens online as well. Almost every company sells their products online and it’s a mystery as to how they stay competitive, especially during the busiest shopping time of the year… Well, let’s clear things up with a few...Read More
Making sense of something as complex as SEO and it’s importance for your website is best explained with an analogy–your website is like a garden and the SEO tasks are the maintenance. To ensure continual growth of the plants, tasks like pulling weeds, watering plants, and distributing fertilizer are necessary. The same goes for you...Read More
Many businesses face the same struggle with their marketing. How do I generate a high number of qualified phone calls? This post focuses on some best practices to increase qualified phone calls to sales and customer service representatives. Make it easy for your visitors to find your digits May seem pretty obvious, but many websites...Read More
