Why is Content the foundation of SEO? Why is it so Important to Conversion?
At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created by our SEO Content Writers. We spend time with someone from the company, finding out what they need from their website. We talk about what they envision, and we consult with them on best practices and industry standards.
Then the writer assigned to the project will do a deep dive, researching the industry and deciding how to portray the company best to put them on top.
Well Written Content
Your content will profoundly affect a customer’s perception of your business. If your content is disorganized, visitors will assume that your business is, as well. That organization rests on the shoulders of your content.
It has never been more critical to make a good impression on your website. Because of COVID-19, many customers are vetting businesses by visiting their websites first. This can often save them time and potential health risks by ensuring a company can meet their needs before going into their brick-and-mortar business.
Your SEO strategy should include both on-page and off-page SEO. Your content writer needs to be adept at using these concepts. User experience is the number one thing that will affect your SEO. User experience is behind all of the rules that are part of Google’s algorithm. Having a content writer who knows how to maximize the user experience will not only make Google happy and boost your SEO. It will also make your site visitors. It may even improve the chances that they will want to do business with you.
Avoid the Fluff: Display Your Expertise
Offering Free Knowledge is a great way to show your customers that you are an expert in your field. Many people want to understand the problem they are hiring someone to fix. Then, they feel secure in the knowledge that they are getting the right service for their needs.
Your website is the first impression many people will have of your business. Customers can find fluff anywhere. By sharing something of value, you are helping them feel comfortable with your level of expertise. If you can’t articulate your business, customers aren’t going to feel secure working with you.
Yet, some companies are fearful of giving away free knowledge. They hold onto it like it’s Grandma’s secret recipe. But sharing knowledge with your site’s visitors will help to create a bond between them and your business over time. They will see your generosity and good-will.
Iceberg Web Design Can Help
We have SEO Content Writers who care about helping your company make a good first impression. We’ve worked with hundreds of businesses over the years, and we would love to work with you. Contact us today to learn how to make that happen. Read our Reviews if you don’t believe us!