Website Content Optimization: What You’re Doing Wrong - Iceberg Web Design

Website Development Layout ConceptsIs your website still falling short in when it comes to search? Have you done everything you know to do? Maybe you’re publishing content often, using keywords and more, only to get nowhere. Does this sound like you?

SEO for Website Content: What You’re Doing Wrong & How to Fix It

If your website is failing to rank in search, you might be surprised to learn that your website content could be to blame. Don’t worry—each mistake has a simple fix you can use to improve your content.

Mistake #1: Emphasizing Quantity Over Quality

Although having content on your website is a requirement, it’s never a good idea to create content just to create it. Content created haphazardly and lacking quality can do more damage than good. Quality content that is valuable to your audience generates loyalty, which increases your traffic. Content generated without your audience in mind will drive them away.

Plus, high-quality content is a priority for Google. In fact, Google states,

“Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.”

The Fix

Change your focus. Remember that your website’s purpose is to serve your customer, not you. Use your content to answer their questions, their concerns and to educate. Spend time getting to know what your customer wants and even more time creating quality content they’ll want to read. It’s worth it.

Mistake #2: Using the Wrong Keywords

Keywords describe the content on your website pages. When someone searches for your keyword online, your website should be displayed in search results. But using the wrong keywords that are irrelevant to your content does the opposite, hiding your website from view.

The Fix

Conduct some basic keyword research to find the best keywords for your website. Make sure that the keywords you choose describe what you do, what your content is about and what your target audience would use to find you online.

Mistake #3: Forgetting Meta Descriptions & Title Tags

Meta descriptions and title tags appear in search engine results and help in getting clicks from searchers. They are also used as part of the overarching algorithm for search engines when they crawl your website and decide where you fall in the rankings. To optimize your content in the best way, each page needs a properly optimized meta description and title tag.

The Fix

Both the title tag and meta description should include relevant keywords about the content found on the page. The meta description should be a short summary of the content found on the page. Remember, your title tags and meta descriptions will appear in the search engine, so make sure they’re compelling.

Mistake #4: Adding in the Wrong Internal Links

Internal links are a great way to boost your website’s visibility. But, placing the wrong internal links in your copy can be seen as “stuffing”. Stuffing internal links is not only frowned upon by your target customer but is viewed negatively by search engines.

The Fix

Only place internal links into your copy that are relevant to the content. For example, if you’re writing an educational blog post, feel free to link out to a page that will give them even more information for added quality. If you link to your top performing pages, make sure they’re not off topic.

Proper Optimization Is Important for Website Visibility

For your target audience to find you online, proper optimization is super important. Your website content is the perfect place to start. To learn more about optimizing your copy, send us a message.

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