Your Site Needs Readable Content to Generate Revenue When potential leads and buyers are visiting your site, they’re looking for information that will help them decide whether or not they should give your brand a chance. If your site’s visitors can’t find the information they’re looking for, they won’t convert. When search engines like Google...Read More
Years ago, blogging was an easy way for people to post about their lives on the Internet. Now, it’s become a must for businesses of all sizes that want to gain traffic, grow their following, and improve their visibility in search engines. And there are good reasons for this. There are a lot of ways...Read More
There are two times during the website development process when you will have an opportunity to provide helpful design feedback. How do you do that most constructively? The First Review is During the Mockup Reveal. The mockup is revealed a couple of weeks after the content phase of the custom site is done. Our customers...Read More
Have you outgrown your brand? It can be tough to know when to make a change. Here are some ideas to help you decide if you should rebrand now. Rebranding can include a new name, logo, colors, and fonts. The change can be subtle or drastic. But it is vital to rebrand sooner than later...Read More
At Iceberg Web Design, we take a content-first approach to building websites. That’s because the content is what expresses your brand’s message. It is how website visitors experience your brand’s voice and learn about your values. To express these things accurately, we will begin the process by having a content interview. What Happens in a...Read More
Instagram is a great way to amass an audience and get your message across, but its algorithm is unique. Instagram’s Algorithm Instagram uses a combination of algorithms. Each works differently depending on which part of the app a user interacts with. That’s because people use different features of the app for unique purposes. Feed and...Read More
Deadlines Can be a Roadmap to the success of your project For a website project to succeed, the client and the development team need to work together. We need input from the client to create the website that best represents their brand. We also need the information that allows us to access and transfer their...Read More
Can Pinterest Help My Business? While most people think of Pinterest as a social network, it is a visual search engine. Because of this, it can be a robust and sustainable way to drive traffic to your website and your business. Pinterest’s Algorithm Pinterest’s algorithm is based on four main ranking factors (in no particular...Read More
The Penguins Love Animal Care Providers I interview the business owners who become our clients, so I always learn something new. One of my favorite industries to write for is the Animal Care industry. As a Content Writer for Iceberg Web Design, I get the opportunity to interview the business owners who become our...Read More
Do People Look At Image Carousels? We often have clients who want to have a carousel of images, also known as sliders, in the hero of their homepage. They have visions of dazzling their site’s visitors with stunning pictures and testimonials without the user even having to scroll through their site. But there are a...Read More
