Every morning you get up and throw on some clothes. Your sense of style has likely been shaped over time. Perhaps you are eclectic, fun, all-business, feminine, or downright casual. Whatever your style, it is an outward expression of you, a message you send to the world about your personality and what you value.
Your logo serves a similar purpose for your business.
It makes the first impression on your customers, and a lasting one, as well. If you are hungry and spot a giant golden M as you drive down the highway, you know that you can pull off and have some fantastic french fries. If I say Starbucks logo, you can picture it in your head (even though it is pretty bizarre). That’s because these logos are easily recognizable. They are on their company’s buildings and the packaging that holds their products. They can be seen in every ad the company puts out, and these logos are definitely on their websites.
Yours should be, too!
Logos Create Connection
In the mid-80s, Guess Jeans were sweeping the nation. All of the cool girls had them. Most of us in the 6th grade had no idea if they were any better than other brands, but we sure recognized that trademark triangle. It was a coveted logo for a middle-school girl. That logo sold a lot of jeans!
The emotional connection of that logo still takes me back in time. Logos have that power over most consumers. Consider that: [1]
- 80 percent of consumers think that colors boost brand recognition
- 93 percent of purchasing decisions are made based on visual perceptions
Your logo can make an impact on how your customers perceive your business and your products or services.
A Logo Shows Professionalism
Your logo says you are serious about your business. Anything less makes customers wonder, “If they didn’t take the time to create a logo, are they really in this business for the long-haul?” Unless you are a professional designer, you should consult with one about your logo. They can make sure it will transfer well to different mediums, physical and digital.
Do you want your business to stand out from the crowd?
Our professional website development can make that happen. And if you need a logo, we’ve got you covered there, too! Contact us to learn more.
[1] “10 Reasons Why a Small Business Logo Is Important.” FreeLogoServices Blog, 11 Apr. 2019, www.freelogoservices.com/blog/2018/07/23/10-reasons-why-a-small-business-logo-is-important/.
