Kari Sletten, Author at Iceberg Web Design

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Kari Sletten
Iceberg Analytics Report
What Google’s Announcement to Sunset Universal Analytics Means for Your Website You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was launched in the fall of 2020, and it introduces new...
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DNS Diagram that includes a hierarchy. Domain Name leads to DNS/ Name Servers followed by a Record or MX Records. These point to a website or an email server.
What Business Owners Need to Know About Domains & DNS At the kickoff meeting for every website development project, we ask the business owner where their domain is registered, and their DNS lives. I usually get a lot of blank looks, but we need that information to bring their website live. So in this article,...
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Google My Business
We’ve written about Google My Business (GMB) before, and today, we are answering some of the frequently asked questions we get about this useful, but often-neglected, business tool. Do I need a Google My Business profile? Not necessarily. You may have a business where your online strategy is not focused on generating new leads; perhaps...
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cartoons of men working on webpages
Why Isn’t My Website Showing Up on Google? This is a question we frequently get asked after launching a new website. To answer this question, let’s dig into how Google search indexing works and how websites interact with search engines. The Search Index A search index is basically a catalogue of all the websites that...
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Thank You Package
If you have a Google My Business profile set up, users can rate and review your business on Google and then your ranking and reviews will show right in the search results page when your business is searched on Google. This is an extremely powerful tool for increasing trust and credibility with prospective customers. Although...
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Http Www Website Links Search Box Graphic Concept
For most of 2017, HTTPS has been a hot topic in the tech world. In June we posted the nitty gritty details of the secure version of the HTTP protocol. Today we are here to tell you that the HTTPS train continues to gain speed and it’s time to hop on board. Beginning in October,...
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Lock
If you’ve been paying attention to website trends, you’re likely seeing more and more websites using HTTPS and you’re probably wondering about your own website. Before you decide what’s right for you, it is important to understand the difference between HTTP and HTTPS, and what is behind all the chatter about security and Google rankings....
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Iceberg Team
One afternoon in February we received a phone call from Dilshad Pirani. She told us about her amazing daughter Sanya, and how dedicated she is to helping all children have the basic necessities they need in life like food, clothes, shelter and education. After three years of successful fundraising, raising over $25,000 for Feed My Starving...
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Reviews
Throughout this blog series we’ve been guiding you through expanding your online presence by developing social media profiles, setting up a Google My Business page, creating a keyword list and enriching your content with your target keywords. The final aspect of your online presence that you should be paying attention to is your online reputation. What...
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Keyword Targeting
We’ve covered a lot of ground in this blog series. First we talked about maximizing your online presence. Then we demystified Google My Business. In our last post we walked through keyword research.  Once you have completed your keyword research and developed your list of keywords, the next step is to target those keywords in your content....
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