What Google’s Announcement to Sunset Universal Analytics Means for Your Website
You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was launched in the fall of 2020, and it introduces new ways to capture and measure data.
Google will be completely retiring UA in July of 2023. This means that if your website is using UA to track website visits, you need to make the switch to GA4 in order to continue to track analytics data after next summer. It’s a good idea to make the switch now, so you can make sure your website is tracking data and you have some historical data available when UA goes away.
How Has Iceberg Prepared for this Change?
All of the websites Iceberg has launched since October 1, 2020 are already utilizing the new GA4 Site Tag code.
Additionally, if you have a support or maintenance plan and your website is not currently using GA4, updating from UA to GA4 is included! This update is being performed as part of our 2022 Q2 update process, which means that all support and maintenance customers will have GA4 by June 30, 2020.
If you are not currently a support or maintenance customer and would like to make the switch to GA4 to ensure your website keeps tracking visits, please reach out to the support penguins at firstname.lastname@example.org or 763-350-8762.
If you have any questions about Google Analytics and how the data collected can be used to improve your website, please reach out as well. We have a webinar in the works with plenty of helpful tips and tricks on using the new GA4.