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What Social Media Platforms Should I Be Using For My Business?

What goals are you hoping to accomplish with your social media endeavors? There are only a handful of top social media platforms that are worth your time. We are going to bring you through the most popular ones and why you should take advantage of using them. Which platforms should you be concentrating on? Think...
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How A Blog Can Help Increase Your Website’s Search Rankings

  Furnishing your website with a blog that provides users with high quality and useful content is still a great strategy to raise your position in the search engine rankings. Your blog can be a powerful marketing tool that can expose your business website to more visitors and generate new leads which in turn drives...
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Facebook on a laptop

Do I Need a Facebook Page for my Business?

A Facebook business page is a place for potential customers to learn more about your business. Just like a website, it is a place to establish your business presence. Your customers are online searching for more information about your business. With Facebook and other social media platforms, you have a powerful tool at your disposal...
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What is Search Engine Marketing (SEM)?

Search engine marketing is the practice of marketing a business using ads that appear in search results. You as the advertiser bid on certain keywords that search engine users such as Google and Bing would search for when looking to make a purchase or learn more about a product or service. You are given the...
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Man pointing out the word "SEO"

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a marketing practice that is focused on getting organic traffic from search engine results. The primary search engines that most people use are Google, Bing, and Yahoo. It is important to understand that when you are using these major search engines, you are not actually searching the web. You are searching...
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Woman Shopping Online

Online Payment Solutions to Suit Your Needs

Which payment gateway should you use for your online store? With dozens of payment processing options to choose from, it can be a complicated decision. What is the first thing that comes to mind when you order something online? Usually the first question asked is whether or not my information be safe and secure ordering...
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What is the GDPR, and What Do I Need to Do?

Businesses are scrambling to comply with a new policy in the European Union. If you have a website or an email list, you absolutely need to be concerned about this new policy. This article goes over some of the basics of the new policy, and explains what you as a business owner need to do,...
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User Demographics

Google Analytics Update: Data Retention Controls

If you are an administrator on a Google Analytics account, you received an email from Google on April 11th about an update required to meet the requirements of the GDPR, a new data protection law that takes effect on May 25, 2018. A number of our customers have been calling with questions about this update....
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What is Mobile First Indexing?

Google is Starting to Migrate Sites That Follow the Best Practices to Mobile First Indexing. What this means is that your mobile version of your website will be the origin point for their index database, as well as the baseline for how they determine rankings. Google’s ranking system, indexing and crawling systems all formerly used...
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Net Neutrality

Net Neutrality = More Questions Than Answers

On December 14, 2017, the Federal Communications Commission repealed the Net Neutrality rules put in place by the Obama administration in 2015. After the decision was made the media quickly flooded with articles about Net Neutrality being dead and attempts at explaining what this would mean. We are not aiming to address the political angles,...
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