It should come as no surprise that four out of five businesses increased their budget for social media marketing in the past four years. Social media is more than a fad or a passing trend – it is the new norm in terms of how people communicate, how they research things to do, find...Read More
From meta tags to hashtags – honestly… who has time to make sense of search engine optimization, better known as SEO? Our team at Iceberg Web Design works with small businesses right across the country that want to make sense of it all. Thankfully, we have put together seven simple SEO tips for small businesses...Read More
It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it challenging to develop captivating visual content. This includes: Attorneys Accountants...Read More
Creating a website for your business provides аn online platform from which to tо sell tо оr otherwise engage people. While a professionally developed website is absolutely essential for your brand, simply having an online presence for your customers to view is not enough any more. In today’s world of digital marketing, creating a...Read More
Where will your customers shop this holiday season? In the fourth quarter of 2013, the year’s prime holiday shopping season, a whopping 32% of Google search traffic came from mobile devices. One study showed that 30% of all e-commerce website traffic came from mobile devices in 2013. And with so many holiday gifts being smartphones...Read More
It’s almost 2015. Technology has been a game changer for many small businesses. By now, most professional website developers are including smartphone compatibility and responsive design in their list of website development services. Businesses are investing in app development – and advertisers are purchasing in-app screen time. But perhaps the biggest indication of the changing...Read More
Why Your Website Should Be One of Your Largest Business Investments As a business owner it may be challenging to decide what marketing efforts you should invest your money into. You want to invest in something that is effective, professional, something that will make a great first impression, and most importantly do its job by...Read More
Your website is the most important advertising tool you have to market your business. It only makes sense that you want to choose the best designer to build the face of your online marketing reputation, right? With so many web developers and freelancers available at the click of your finger, it can get frustrating deciding...Read More
E-mail newsletters have been around since the majority of people gained access to the Internet during the days of AOL dialup. That being said, how does a marketing tactic started in the 1990s and perfected in the 2000s stack up against marketing strategies now? In a world that turns to social media websites, forums, and...Read More
Website promotion is everywhere you step online. Between Facebook pages, Twitter posts, and e-mail signatures, you can easily find someone’s footprint on the Internet. Your website is your most important advertising tool. First impressions are important when you are in business – and in this age of Google, Smartphones, and High Speed Internet service, your...Read More
