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marketing
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Blog Topic Ideas for Small Business

Finding a topic for your small business to blog about can be tricky. It seems like it’s always the times you set aside to write that writer’s block kicks in. Here are some tips for helping you choose blog content, as well as a list of some great blog topics for various industries to get...
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Social Media Icons

How Often Should You Post to Social Media?

If you own a business, you are constantly looking for ways to attract and engage with clients. And one of the most cost-effective ways to do so is through social media. You might be wondering how often should you post to social media – after all, you want to maximize your exposure without annoying your...
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Social Media Concept

Here’s How to Set a Budget for Social Media Marketing

  It should come as no surprise that four out of five businesses increased their budget for social media marketing in the past four years. Social media is more than a fad or a passing trend – it is the new norm in terms of how people communicate, how they research things to do, find...
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SEO Concept

7 Simple SEO Tips for Small Businesses

From meta tags to hashtags – honestly… who has time to make sense of search engine optimization, better known as SEO? Our team at Iceberg Web Design works with small businesses right across the country that want to make sense of it all. Thankfully, we have put together seven simple SEO tips for small businesses...
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Social Media

Which Social Media Platform Is Best for Your Business?

It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it challenging to develop captivating visual content. This includes: Attorneys Accountants...
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Keyboard

The Incredible Importance Of Blogging For Business

  Creating a website for your business provides аn online platform from which to tо sell tо оr otherwise engage people. While a professionally developed website is absolutely essential for your brand, simply having an online presence for your customers to view is not enough any more. In today’s world of digital marketing, creating a...
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Mobile Web

Website Marketing Strategies for the 2014 Holiday Season

Where will your customers shop this holiday season? In the fourth quarter of 2013, the year’s prime holiday shopping season, a whopping 32% of Google search traffic came from mobile devices. One study showed that 30% of all e-commerce website traffic came from mobile devices in 2013. And with so many holiday gifts being smartphones...
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Your Dad Has a Smartphone. Is Your Website Ready?

It’s almost 2015. Technology has been a game changer for many small businesses. By now, most professional website developers are including smartphone compatibility and responsive design in their list of website development services. Businesses are investing in app development – and advertisers are purchasing in-app screen time. But perhaps the biggest indication of the changing...
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Website development concept

Why Your Website Should Be One of Your Largest Business Investments

Why Your Website Should Be One of Your Largest Business Investments As a business owner it may be challenging to decide what marketing efforts you should invest your money into.  You want to invest in something that is effective, professional, something that will make a great first impression, and most importantly do its job by...
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How to Choose a Good Web Designer

Your website is the most important advertising tool you have to market your business.  It only makes sense that you want to choose the best designer to build the face of your online marketing reputation, right?  With so many web developers and freelancers available at the click of your finger, it can get frustrating deciding...
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