After a bustling holiday season, most businesses have returned to devising marketing strategies for 2016. We start the discussion about enjoying the highest return on your website development investment by going back to Black Friday and the onset of the holiday shopping season. Did you save the holiday cards that you received via snail mail?...Read More
“Conversions” is a big buzzword for online marketers and businesses operating online. It refers to getting a customer to take some sort of desired action. It could be as small as getting someone to visit a specific page on your website, an in-between action like getting a new email subscriber, or the desired end of...Read More
Have you reviewed your Google Analytics recently? Noticed your bounce rate sky-rocketing? It’s possible that your customers are leaving because your website is turning them away. Here are seven things that you want to avoid on your homepage, to keep customers from leaving before they read your content. 1. Outdated Design This one’s a no-brainer....Read More
Finding a topic for your small business to blog about can be tricky. It seems like it’s always the times you set aside to write that writer’s block kicks in. Here are some tips for helping you choose blog content, as well as a list of some great blog topics for various industries to get...Read More
If you own a business, you are constantly looking for ways to attract and engage with clients. And one of the most cost-effective ways to do so is through social media. You might be wondering how often should you post to social media – after all, you want to maximize your exposure without annoying your...Read More
It should come as no surprise that four out of five businesses increased their budget for social media marketing in the past four years. Social media is more than a fad or a passing trend – it is the new norm in terms of how people communicate, how they research things to do, find...Read More
From meta tags to hashtags – honestly… who has time to make sense of search engine optimization, better known as SEO? Our team at Iceberg Web Design works with small businesses right across the country that want to make sense of it all. Thankfully, we have put together seven simple SEO tips for small businesses...Read More
It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it challenging to develop captivating visual content. This includes: Attorneys Accountants...Read More
Creating a website for your business provides аn online platform from which to tо sell tо оr otherwise engage people. While a professionally developed website is absolutely essential for your brand, simply having an online presence for your customers to view is not enough any more. In today’s world of digital marketing, creating a...Read More
Where will your customers shop this holiday season? In the fourth quarter of 2013, the year’s prime holiday shopping season, a whopping 32% of Google search traffic came from mobile devices. One study showed that 30% of all e-commerce website traffic came from mobile devices in 2013. And with so many holiday gifts being smartphones...Read More
