When you work with Iceberg Web Design, you will meet their entire team of web marketing professionals. Each of us on the team has a unique role in making sure that your website becomes a powerful tool for your business. But who are these penguins who are helping you connect with your customers? Recently,...Read More
When you work with Iceberg Web Design, you will meet their entire team of web marketing professionals. Each person on the team has a unique role in making sure that your website becomes a powerful tool for your business. But who are these people who are helping you connect with your customers? Recently, we’ve been...Read More
When you work with Iceberg Web Design, you are working with an entire team of website development and design professionals. But just who are these penguins who are hard at work helping you connect with your customers? Today, we are talking with our Code Penguin: Kari Sletten. As Iceberg’s VP of Operations and one of...Read More
There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then leave right away before clicking on anything within your site....Read More
In 2019, Black Friday brick-and-mortar retail sales fell by 6.2% from sales in 2018. During that same time, brick-and-mortar sales on Thanksgiving Day rose 2.3%, which explains some of the run-off. It should come as no surprise that the real hit came from online sales. Many department stores’ sales dropped by 25%, while Amazon’s rose...Read More
Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some things to keep in mind when gathering and...Read More
When including a blog on your website, one question inevitably comes up: Should you allow comments? This is something on which even the experts can’t seem to agree. Even influencer Michael Hyatt took some time to decide. He removed his comment section for a year and then ended up putting it back. The fact is,...Read More
A mission statement defines your goals as an individual or those of your organization or company. Sharing your mission with the world and explaining what the future holds for you or your brand will help you forge more meaningful connections with your prospective and current customers. It lets them know what you are about when...Read More
Are you receiving a lot of traffic on your website, but not seeing the leads? Here are 5 easy things you can do TODAY to increase conversions.Read More
If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as a whole. Google is the top search engine across the...Read More
