Back in 1997, the first noticeable social media website (Six Degrees) was up and running. Fast forward more than 20 years and 79% of the U.S. population uses social media. For advertisers, the rise of social media has disrupted marketing strategy and uprooted traditional advertising methods. But, believe it or not, the initial setback caused...Read More
On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically does not meet the content needs of potential customers. Ideally, your small business website should generate content that captures potential customer leads. However, since customers...Read More
If you own a business, you are constantly looking for ways to attract and engage with clients. And one of the most cost-effective ways to do so is through social media. You might be wondering how often should you post to social media – after all, you want to maximize your exposure without annoying your...Read More
It should come as no surprise that four out of five businesses increased their budget for social media marketing in the past four years. Social media is more than a fad or a passing trend – it is the new norm in terms of how people communicate, how they research things to do, find...Read More
It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it challenging to develop captivating visual content. This includes: Attorneys Accountants...Read More
Where will your customers shop this holiday season? In the fourth quarter of 2013, the year’s prime holiday shopping season, a whopping 32% of Google search traffic came from mobile devices. One study showed that 30% of all e-commerce website traffic came from mobile devices in 2013. And with so many holiday gifts being smartphones...Read More
We have all heard about business blogs before, but why should you have one? What are the real benefits to this? Is it worth it for your business? Here are some reasons why you should have a business blog: A business blog builds credibility. Consumers are more likely to make a purchase or become...Read More
Iceberg Web Design is on Linkedin! You can visit our profile here: http://www.linkedin.com/company/iceberg-web-design. We have also added some of our services to our Linkedin profile. Stay connected! Check out our Linkedin profile, and click the blue “Follow Company” button on the right side to follow our updates on Linkedin. You can also view our services...Read More
