Voice assistants—from Alexa to Siri and beyond—are now part of our daily lives, helping us conduct searches completely hands-free. What does this mean for you and your business? If you have a website (and you should), it’s time to optimize your content for voice search. Half of all Searches Will Be Voice Searches by 2020...Read More
If your website doesn’t have a blog, you’re missing out. On average, companies with blogs produce 67% more leads per month than those without. Are you ignoring the benefits of blogging due to thinking you’re no good at writing? Do you think blogging takes too much time? By understanding their basic anatomy, you can write...Read More
It’s no secret that search engine optimization (SEO) is highly technical. There are on-page and off-page, keyword research, white hat, black hat… The list goes on. So how do you rummage through the jargon? By taking it back to the basics and focusing on your website content. Why Is SEO Such a Big Deal? Google,...Read More
You’ve discussed scope and design and now your web development project is underway. Now, your web developer is asking you to provide the website copy for the pages on your website. You have two options: hire a professional copywriter or do it yourself. If you choose to write your website copy yourself, it’s important to...Read More
Is your website still falling short in when it comes to search? Have you done everything you know to do? Maybe you’re publishing content often, using keywords and more, only to get nowhere. Does this sound like you? SEO for Website Content: What You’re Doing Wrong & How to Fix It If your website is...Read More
What are the most important elements on a website? Chances are, you answered with something that has to do with content or design. And if you’re in the process of creating a website for your business, you might be stuck between the two. After all, there’s a question that looms over the marketing space: what...Read More
It’s one thing to write website content that’s interesting and communicates your brand’s message—it’s another to grab your reader’s attention. That’s where well-written headlines come in. Eye-catching headlines are critical to your content’s success, and they’re sometimes an art form to create. The Importance of a Good Headline Your very first headline—your blog title or...Read More
Everyone’s always talking about how your Home, Services and About pages are critical website real estate for your business. However, if you’re using these pages to convert, clear calls to action on those pages will lead to your Contact page. It is your Contact page that often leads to your first contact with a prospective...Read More