Have you ever wondered how Google and other search engines can efficiently organize all the content that ends up on their search engine results pages? They do it with the help of search robots. They aren’t literal robots, but virtual ones that crawl the internet, indexing titles, summaries, and entire contents of websites faster and...Read More
URLs create your website’s taxonomy. Taxonomy is the practice of classifying things or concepts. Remember back in High School Biology when you learned about taxonomy? You had to classify various living organisms into domain, kingdom, phylum, class, order, family, genus, and species. Don’t worry! Website taxonomy isn’t nearly as complicated, but if it isn’t done...Read More
The goal of your website is to reach current and prospective customers. But what if many of those customers don’t speak English? How are you going to connect with them? With your website, of course! The Benefits of a Multilingual Website Your Content Will Reach a Wider Audience Worldwide Worldwide, only 25.9% of internet users...Read More
The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will give your site an edge over the competition on the...Read More
At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created by our SEO Content Writers. We spend time with someone from the company, finding...Read More
Some people allow their site to sit on the web like a glorified business card. But smart business owners know that their website is the most valuable employee they have. They can put their site to work, saving them money in the long run by automating tasks and integrating business solutions. It can also be...Read More
In our business, we often see websites that haven’t been changed in 8-10 years. It’s usually because business owners don’t look at their websites the same way that clients and potential business partners do. In general, we recommend a total website makeover every two to three years to keep up with current design and development...Read More
One of the questions we always get from potential customers is, “How long will it take to build my site?” It can be a tough one to answer until we do some deeper digging. A website is never one-size-fits-all. Some take as little as six weeks, while others take up to 24 months. Today we...Read More
There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then leave right away before clicking on anything within your site....Read More
Search engine optimization (SEO) is a complex topic. The rules seem to constantly be changing and it can be hard to keep up. Misinformation abounds, and this includes the issue of duplicate content. What is it? Will Google penalize your site for having it? How can you prevent duplicate content’s negative consequences to your site’s...Read More
