In this blog series we’ve been talking about maximizing your online presence and we demystified Google My Business. If you have been using our tips, by now you should have expanded your online presence with a solid social media presence. In this blog post we are going to discuss keywords.
Most people who own a website have heard a lot about keywords and their importance in ranking well with search engines. Simply put, keywords are the words or phrases users type into a search box to find websites that offer what they are looking for. And, since only 8.3% of traffic makes it through to the second page of results (1), it’s really first page or bust. What you may not know, however, is how to go about finding the right keywords for your business, and once you find them, how to leverage their use to get the best results.
Keyword research is one the most important steps in your marketing efforts. Finding out the search words and phrases that are bringing people to your website will help you not only with your keyword targeting, but also give you insights to your customers as a whole.
Some questions to ask:
- Which keywords or key phrases are users typing in to search engines to search for your business or products?
- What is a user’s intent while searching?
- Are you focusing on the right keywords in your content?
- Which keywords result in the most conversions?
- What other websites rank for related keywords?
Keyword research and analysis can help answer these questions. Ultimately, your goal is to come up with 10-40 niche keywords and then analyze those keywords for search volume, competition and level of difficulty to rank. Your best results will come from targeting specific longer phrases or three-four words (also known as long-tail keywords), rather than trying to rank for everything.
Before we go any further, do you have Google analytics setup on your website? Google Analytics allows you to see the type of traffic you already have going to your site and can help you determine which keywords are bringing in visitors organically. Tracking this data will help you know if your efforts are generating new leads to your site. These are just the basic reasons, but there are many more reasons to have it setup on your site. If your website is not setup yet with Google Analytics, call us today.
There are several tools available to help you with keyword research. Here are some that we have found helpful:
3 Free Tools for Keyword Research
Moz Pro Keyword Explorer
This online tool can help you discover and prioritize the best keywords to target.
If you have a Google Adwords account you can make use of the Keyword Planner tool to check keywords and see search volume per month.
This tool can provide a lot of long-tail suggestions from real user search queries.
Let’s do an example
Kevin owns an HVAC Repair business. What would his keyword list look like? Remember long-tail are combinations of three-four words, as you can see below these words can start being combined in many different ways.
- HVAC Repair
- Furnace Repair
- Furnace Replacement
- Broken Furnace
- HVAC Service
- HVAC Repair Minneapolis
- House Heater Repair
- Air Conditioning
- A/C Repair
- AC Replacement
After researching each of these, you will be able to identify the ones that will provide the best opportunity for your business to start targeting and building your SEO strategy around. Too many keywords and your efforts become diluted, too few and people won’t be able to find your services through SEO. The more products or services, the more complicated keyword research becomes.
Iceberg Web Design offers several services to help you develop your keyword list including Google Analytics setup and comprehensive keyword research. Call Shane at 763-350-8762 to schedule your free consultation and get started!
Stay tuned! The next blog posts in this series will discuss:
- Keyword targeting
- Online reputation
(1) Value of Google Result Positioning Study by Chitika, 2013