Do Your Customers Know What To Do On Your Website?
When someone visits your website, what’s the one thing you want them to do? This crucial action—your website’s “verb”—is the key to guiding visitors and achieving your business goals.
Why Do You Need a Verb?
People are overwhelmed when visiting websites and often don’t like to make choices. As a business owner, it’s your job to tell your website visitors how you want them to interact with your website. Without a clear verb, visitors can be overloaded with options, leading to low-quality leads or, worse, people hitting the back button to find a different company with a clearer, more direct website.

Our Verb: “CALL”
At Iceberg Web Design, our verb is “CALL.” We make it clear that we want people to call us, aligning with our tagline, “website designers who answer the phone.” We’ve incorporated our verb throughout our entire website’s design and content. There’s a call button at the top, in the main menu, and in the footer. As you navigate through our site, you’ll find click-to-call buttons with our phone number (763-350-8762) and text at the bottom of every blog post prompting visitors to pick up the phone and give us a call.
Determining Your Website’s Verb
How do you decide what your verb is? Start by thinking about what makes you different and what action you want your best customers to take on your website.
1. E-commerce Shop: “SHOP” or “BUY” If you own an online e-commerce shop, your verb is likely “SHOP” or “BUY.” Your website should make it easy for customers to navigate to product pages, and the checkout process should be seamless to encourage purchases.
2. Roofing Contractor: “CONTACT” or “GET A FREE ESTIMATE” For a roofing contractor whose business thrives on providing free estimates, the verb could be “CONTACT” or “GET A FREE ESTIMATE.” Your site should feature a form on every page, especially at the top of the home page, for people to request an estimate. Keep the form short to ensure more submissions and gather additional details during follow-up.
3. Non-Profit Organization: “DONATE” For non-profit organizations, the primary goal is often to secure donations. In this case, the verb should be “DONATE.” Your website should have clear, prominent donation buttons and easy-to-follow instructions to encourage contributions.
4. Personal Trainer: “BOOK A SESSION” If you’re a personal trainer, your goal might be to schedule sessions with clients. Therefore, the verb could be “BOOK A SESSION.” Ensure your website features an easy-to-use booking system where clients can quickly schedule their training sessions.
5. Restaurant: “RESERVE” For a restaurant, the primary action you want visitors to take could be to make a reservation. Hence, the verb “RESERVE” should be clearly highlighted on your site. Integrate a user-friendly reservation system so customers can easily book a table.

Discover Your Verb with Iceberg Web Design
Ready to identify the perfect verb for your website? At Iceberg Web Design, we start with a content consultation where our team will discuss your website vision and goals with you. We’ll help you choose the most effective verb and ensure it’s integrated seamlessly into your site. This way, your customers will always know what action to take when they visit.
Give us a call today at 763-350-8762 – we are website developers who answer the phone (and hopefully make that clear on our website!). We’d love to work with you to start defining your website’s verb and take your online presence to the next level.