Explore practical AI SEO content optimization for traditional and generative search with Iceberg Web Design, a Minnesota-based company serving businesses throughout the United States.Read More
If Website Work Is Already in Your Budget, Year-End Is a Good Time to Make a Plan By October, most business owners have a pretty good idea of how the year is going to end. You know which projects were delayed, which expenses never happened,...Read More
AI Is Already Part of Your Marketing, Whether You Planned for It or Not A year or two ago, businesses were asking whether they should use AI. That question is over. Employees are already using it to write emails, draft social posts, summarize meetings, create...Read More
A New Website Is the Beginning of the Next Stage Launching a new website feels like a finish line, and in some ways it is. You have worked through strategy, content, design, photos, development, revisions, and all of the little decisions that go into getting...Read More
A Done-for-You Approach to Your Website, Content, SEO, and AI Visibility Most small businesses do not have a website problem. They have a website management problem. They need a good website, but they also need someone to write the content, keep it updated, make sure...Read More
A Full-Service Marketing Plan Helps Each Channel Work Harder Afro-American marketer pointing at laptop screen while reporting marketing statistics at meeting If you are a business owner, digital marketing can feel like a collection of unrelated jobs. Someone tells you to improve your SEO. Someone...Read More
How Better Google Reviews Can Help Customers Find Your Business “Great company!” “Highly recommend!” “Awesome team. Five stars!” There’s nothing wrong with any of these reviews. They’re positive, they’re quick to write, and they’re certainly better than no review at all. But if you’re a...Read More
Your Business Has Changed. Do Your Website Photos Show It? When were the photos on your website taken? For most businesses, the answer is when the website was built. How long ago was that? Three years? Four? Maybe even longer? A lot can change during...Read More
Your New Website Needs To Do More Than Just Exist. A new website can make a big difference for your business. It can improve how customers see you, explain your services more clearly, make it easier for people to contact you, and give your marketing...Read More
Website Optimization Tactics to Improve Load Speed If your website feels slow, buries your best information, or just isn’t bringing in the leads it used to, your first instinct might be to scrap it and start over. Before you do, take a breath. A full...Read More
Why Everything You Thought You Knew About Protecting Your Site Is Changing Part 4 of 4 — Iceberg’s “Websites in the AI Era” Series This is the final post in Iceberg’s four-part “Websites in the AI Era” series. In Part 3, we introduced the threat:...Read More
Custom Code, Plugin Risk, and the Security Arms Race Part 3 of 4 — Iceberg’s “Websites in the AI Era” Series This is Part 3 of Iceberg’s four-part “Websites in the AI Era” series. Parts 1 and 2 covered how AI is changing website discovery...Read More
Why Authenticity, Personality, and Real Customer Service Matter More Than Ever Part 2 of 4 — Iceberg’s “Websites in the AI Era” Series This is Part 2 of Iceberg’s four-part “Websites in the AI Era” series. If you missed Part 1, we covered how AI...Read More
How AI Is Changing the Way People Find and Use Websites Part 1 of 4 — Iceberg’s “Websites in the AI Era” Series You’ve probably noticed that your relationship with the internet is changing. You ask ChatGPT a question and get an answer without clicking...Read More
Why Local SEO Matters for Contractors If you are a contractor trying to grow, the goal is simple. You want more calls, better leads, and a steady flow of work you can count on. The challenge is visibility. Most contractors do not struggle because of...Read More
Are You Receiving Leads From ChatGPT Yet? A new local wellness center recently called Iceberg Web Design after doing research in ChatGPT. They were looking for the best local option to help them build a better website and improve their visibility online. Somewhere in that...Read More
