Optimizing the way in which your customers move through you’re sales process to being a customer is of the utmost importance. There are many ways that potential customers may get lost while moving through the Sales process. These are often referred to as cracks in the funnel. Learning how to plug these cracks will get...Read More
A sales funnel is a V shaped diagram that represents the journey potential customers go through to becoming customers. There are a series of steps they go through before they are turned from a prospect into a client. Moving from noticing your business at the wide part, to interacting directly with one of your representatives,...Read More
Working on my last home improvement project, I realized I always end up working the fastest and smartest when I have the correct equipment and tools in my arsenal. It’s seriously ridiculous how much faster and efficient a project gets finished with the right tool in your belt! You may be asking yourself, what does this...Read More
In our ever-changing, technology-driven world, most business owners have accepted the fact that smartphones and tablets are now leading desktop for online searches. People are looking for products and services from their phones, people are making financial decisions based on mobile content, and small business owners are working hard to keep up with this trend...Read More
Prospective clients visit your website to learn three simple things: Are you located near me? Do you handle cases like mine? Can you resolve my legal issue? You want to ensure that your law firm website speaks to each of these questions clearly and succinctly. Here’s how to make that happen. Local SEO & Client...Read More
Do you know how valuable a welcome mat is to your small business? We’re not talking just the welcome mat in front of your office or storefront. Your small business welcome mat extends well into your small business, as your team of customer service professionals warmly greet each customer that walks through the door. Think...Read More
You have decided to turn over the reins of your website to a developer who knows how to design and code a site that will help you compete in the online marketplace. Fantastic! But, as a lawyer, you have spent your whole education and career writing. You figure you can write your own legal website...Read More
On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically does not meet the content needs of potential customers. Ideally, your small business website should generate content that captures potential customer leads. However, since customers...Read More
After a bustling holiday season, most businesses have returned to devising marketing strategies for 2016. We start the discussion about enjoying the highest return on your website development investment by going back to Black Friday and the onset of the holiday shopping season. Did you save the holiday cards that you received via snail mail?...Read More
We’re in the last quarter of 2015, and it’s time to start thinking about the upcoming year. So much has changed in terms of web technology. Have you heard of “Mobilegeddon?” Besides technology, design standards are rapidly changing. People’s opinion of what looks good is evolving. So what’s changing in website trends for 2016? Let’s take...Read More
