Throughout this blog series we’ve been guiding you through expanding your online presence by developing social media profiles, setting up a Google My Business page, creating a keyword list and enriching your content with your target keywords. The final aspect of your online presence that you should be paying attention to is your online reputation. What...Read More
We’ve covered a lot of ground in this blog series. First we talked about maximizing your online presence. Then we demystified Google My Business. In our last post we walked through keyword research. Once you have completed your keyword research and developed your list of keywords, the next step is to target those keywords in your content....Read More
In this blog series we’ve been talking about maximizing your online presence and we demystified Google My Business. If you have been using our tips, by now you should have expanded your online presence with a solid social media presence. In this blog post we are going to discuss keywords. Why keywords? Most people who own a website have...Read More
Recently, we talked about what your online presence is and why it is important to your company. We also gave you our Top 5 Tips for Generating Leads with Social Media. In this blog post we are going to demystify Google My Business. What is Google My Business? Have you ever wondered why some businesses show up...Read More
We’ve been listening to our customers, and they’ve been asking us how they can maximize their online presence beyond just their website. We’ve created this 5-part blog series specifically to answer those questions, and we’ve broken the process into manageable pieces so you can get started right away. What is my online presence? Your online...Read More
Choosing a Content Management System (CMS) can be a daunting task. Between Joomla, ModX, Ruby on Rails, Drupal, Concrete5, DotNetNuke, Umbraco, TinyCMS, and WordPress, among others, there are certainly plenty of options to choose from. In this article we discuss why we build a vast majority of our websites in WordPress and what advantages it...Read More
Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to analyzing your company’s website is Google Analytics. Google Analytics is...Read More
The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement source. Pay per click (ppc) is easy enough to understand: Every time a user clicks...Read More
Optimizing the way in which your customers move through you’re sales process to being a customer is of the utmost importance. There are many ways that potential customers may get lost while moving through the Sales process. These are often referred to as cracks in the funnel. Learning how to plug these cracks will get...Read More
A sales funnel is a V shaped diagram that represents the journey potential customers go through to becoming customers. There are a series of steps they go through before they are turned from a prospect into a client. Moving from noticing your business at the wide part, to interacting directly with one of your representatives,...Read More
