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Hattie McCoy Marketing SEO

Penguin Profile: Hattie McCoy| Iceberg Web Design

  When you work with Iceberg Web Design, you get to have a dedicated partner with an invested team in your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Hattie McCoy,...
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Beauty Blogger Influencer

Why Keeping Your Blog is Important

Many websites start as just content. Then they grow into an e-commerce site or a site that is used as a platform for a service. At that point, your business begins to pick up, and you forget about that original content, your blog. You will likely want to have your website updated and upgraded to...
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Map Location Computer

Business Locator Page for Your Website

Some people allow their site to sit on the web like a glorified business card. But smart business owners know that their website is the most valuable employee they have. They can put their site to work, saving them money in the long run by automating tasks and integrating business solutions. It can also be...
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Elderly Couple On Mobile Devices

Ways to Make Your Site Mobile-Friendly

More people access the web with mobile devices such as smartphones and tablets than desktop and laptop computers. Thus, Google requires websites to be mobile-friendly to show up in mobile search results. So, it is essential to have your site optimized for mobile. To find out whether Google sees your site as mobile-friendly, you can...
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bounce house with children

What’s a Bounce Rate, and how Do I Lower it? | Iceberg Web Design

There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then leave right away before clicking on anything within your site....
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Blogs- To Comment or Not to Comment

When including a blog on your website, one question inevitably comes up: Should you allow comments? This is something on which even the experts can’t seem to agree. Even influencer Michael Hyatt took some time to decide. He removed his comment section for a year and then ended up putting it back. The fact is,...
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cartoons of men working on webpages

Google Search Indexing

Why Isn’t My Website Showing Up on Google? This is a question we frequently get asked after launching a new website. To answer this question, let’s dig into how Google search indexing works and how websites interact with search engines. The Search Index A search index is basically a catalogue of all the websites that...
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Responding to Negative Reviews

Responding to negative reviews can be stressful as a business owner. No one likes to get negative reviews, but it is bound to happen sometime. If you don’t respond quickly, you could lose the customer who wrote the evaluation as well as other potential customers that read the review. 53% of customers expect businesses to...
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Blonde Twins Using Laptop At Home 3sluw8n

Duplicate Content and SEO

Search engine optimization (SEO) is a complex topic. The rules seem to constantly be changing and it can be hard to keep up. Misinformation abounds, and this includes the issue of duplicate content. What is it? Will Google penalize your site for having it? How can you prevent duplicate content’s negative consequences to your site’s...
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A Beginner’s Look at SEO

If you do anything on the web, you should understand the basics of search engine optimization, often called SEO. Because there are so many small details that go into good SEO, it may seem overwhelming. Thankfully, you don’t have to master it. You just need to understand what the components are and why they contribute...
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