Is Your Website Missing Anything?
We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them.
1. What Do You Do?
Too often, businesses assume that website visitors know what they do. But, often they don’t, and the website doesn’t make it clear, either. Therefore, it is vital to immediately tell your reader what your company will do for them—Above the fold on the home page.
The rest of your website will elaborate on and support your statement of what you do and how you can help your customers.
2. Content, Content, Content
Your site needs plenty of high-quality content to keep your reader engaged. Too often, businesses either minimize their content or have text that rambles and isn’t well written. Having a professional content writer who knows how to optimize the text for the web is one of the best investments you can make in your marketing. In addition, great content will improve the user experience and your SEO. Content includes:
- The text on the page
- Engaging headlines
- Optimized images and photos
- Clear calls-to-action
3. About Those Clear Calls-to-Action
When you have great content, your reader will want to know what to do next. This is where your call-to-action or CTA comes in. Your CTA can direct people to another page. For example, “Contact Us” can take the reader to the contact page. “Learn More About Us” can take the reader to the about page. Using buttons for the CTA is the perfect way to ensure they stand out nicely.
Have a powerful CTA that directly asks for a sale or a call, whatever the goal of your website is. This is the only way to get conversions:
- Download Now
- Call for a Free Estimate
- Request a Demo
- Buy Now
- Contact Us Today
- Sign Up
4. Contact Information
You must include contact information on your website. It should be on every page. If you are a business that customers will visit, physically, have your phone number and address above the fold. If your customer doesn’t visit you at a physical address, you still need to have this information on each page, but you can have it in the footer.
Regardless of where you put your information on the rest of the website, you need a contact page. You should have your address, phone number(s), and a contact form on the contact page. Avoid putting an email address on your contact page because it is an invitation to SPAM. A contact form will intercept that and still deliver customer communication to you.
5. A Blog
A blog serves so many purposes:
- It is a direct line of communication between you and your potential customers.
- Use your blog to answer frequently asked questions,
- Dispel misconceptions about your business.
- Teach people about your products or services.
- Be an authoritative source of information for your website visitors.
Beyond all these benefits, a blog dramatically improves your SEO! That’s because it is new, relevant content, and Google loves that. So do site visitors.
Do you need help with any of these parts of your website?
The specialists at Iceberg Web Design can help.