branding Archives - Iceberg Web Design

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branding
Marketing Planning Strategy

5 Marketing Tips To Start 2023

Owning a business has many moving pieces, and for digital marketing, there’s more to it than just having a website. You cannot depend solely on word of mouth and a storefront indefinitely. You need to market your business to gain more customers and leads for the products you’re selling. Now, that might sound straightforward, but...
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Web Designer Working On Website

What Would Happen if You Didn’t Have A Website?

As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding solutions in the digital realm to grow their business with...
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Another Video In Her Vlog

5 Web Design Trends to Consider in 2023

Have You Updated Your Website Lately? Your site may need a facelift. Sure it might look great, but do you have the features that users are looking for as they search the web? They may not even know they are looking for these trending features, but they will be drawn to the sites that utilize...
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Women Discussing Photos On Social Media to another woman 2021.

3 Ways to Make a Good Impression with Your Website

Your website is only as good as the impression it makes on its visitors. Not only must it make a good first impression, but even more essential is a good lasting impression. Let’s look at some websites that do this exceptionally well and the lessons we can learn from them. Your Website Should Reflect Your...
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Brand Branding Advertising Trademark Marketing Con 2022 04 02 10 47 59 Utc

Is It Time to Rebrand?

Have you outgrown your brand? It can be tough to know when to make a change. Here are some ideas to help you decide if you should rebrand now. Rebranding can include a new name, logo, colors, and fonts. The change can be subtle or drastic. But it is vital to rebrand sooner than later...
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A11y Graphic showing an animated computer with an example of an accessibility screen

Accessibility (a11y) and Your Website

Why is Accessibility Important? “We don’t serve anyone with a disability” “We can’t afford it” “We’ll just use an automated checker, plug-in, or an overlay” These misguided ideas about accessibility are harming your brand and your SEO. Ensuring your website is accessible to everyone will open your business to a larger audience. The benefits to...
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Computer image showing spam and how to stop it

3 Kinds of Spam on your Website & How to Stop It

Fighting spam is an essential part of managing your website. Spam hurts your brand’s professional image and can even be used to steal your customer email list. Finding a solution to spam that balances ease of access for real users while barring the gates to robots has gotten easier in recent years with improvements to...
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Women Discussing Photos On Social Media to another woman 2021.

Brand Clarity for Social Media Engagement

Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...
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Businessmen Talking While Waiting For Elevator

Upgrade Your Elevator Pitch

Upgrade Your Elevator Pitch! If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating your brand, what it is, and what it isn’t. Upgrade...
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Women Using Her Voice. Shouting On Megaphone with a Cityscape in background.

Finding Your Brand Voice

Finding your brand voice. Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one. Are you branding your company for the first time, rebranding, or just defining a brand that has never been clearly...
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