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marketing
Two Women Managing Flower Shop

Am I Using My Google Business Profile Correctly?

A Comprehensive Guide To Google Business Profile for a Business Owner Among the various online platforms available, Google Business Profile (GBP) holds a pivotal role for business owners. It is a free and powerful tool provided by Google. The software helps businesses manage their online presence and effectively engage with potential customers. However, many business...
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404 Iceberg Page

What is a 404, and Why Do Redirects Matter?

The Importance of 404 Pages and Redirects for Your Business’s Website In today’s digital age, a website serves as the online face of a business. Ensuring that every aspect of your website is optimized for user experience and functionality is crucial. Two essential elements in this regard are 404 pages and redirects. It’s important for...
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Young Multi Ethnic Smiling Women Are Watching Content On Their Phone.

Building Human Connection Through Content

How To Build Meaningful Human Connection Through Your Business’s Content In today’s digital age, businesses have the opportunity to connect with their audience on a global scale through websites and social media platforms. While the primary goal of any business is to generate revenue, fostering genuine human connections with customers is equally essential. By creating...
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High Website Speed Optimization

What There Is To Know About Website Speed Optimization

Key Insights for Your Business’s Website Speed Optimization In today’s digital era, where speed and efficiency are paramount, optimizing your business’s website speed is crucial for success. A fast-loading website not only enhances user experience but also improves search engine rankings and boosts conversion rates. It’s important to explore the essential aspects of website speed...
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Social Media Manager Filming Content

Reusing Your Content For Different Platforms

How To Reuse Your Content For All Your Online Platforms As business owners, there may be times when you also have to play the role of content creator. It is common for small business owners to have many roles. Creating new and engaging content for all of the digital media platforms can be very time-consuming....
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Woman Taking Pictures Of Cakes In Coffee Shop With Her Smartphone- producing user generated content

User-Generated Content and Why It’s Important

How User-Generated Content Can Help Your Business Grow Say you decide to go out for coffee with a friend and want to share your experience with your online friends. You snap a picture of the coffee and tag the business’s location for your followers to know, then post it to your feed. This effortless task...
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Logo Designer At Work

Is It Time to Refresh Your Logo?

Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It is more about when the elements of your logo no...
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Two figurines, one standing above the other depicting competition

Know Your Competition

In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well.  Why You Should Know Your Competition Knowing who your competition is and their strengths...
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Colleagues Discussing Photographs On Desk In Creative Office

How to Choose the Best Images for Your Website

Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A single photograph can stir up a symphony of emotions, so...
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Penguin Profile: Nikolay Patalakha | Iceberg Web Design

At Iceberg Web Design, we have a dedicated team of penguins to help you solve your business challenges with web-based solutions. Our newest Website Developer is Nikolay Patalakha. Today in our Penguin Profile, we will talk to Nikolay to learn more about him and what he does at Iceberg. Meet Nikolay, Website Developer Web Developer...
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