Instagram is a great way to amass an audience and get your message across, but its algorithm is unique.  Instagram’s Algorithm Instagram uses a combination of algorithms. Each works differently depending on which part of the app a user interacts with. That’s because people use different features of the app for unique purposes. Feed and...Read More

We don’t all respond the same way to the same colors. Color significance can vary from one culture to the next, and we each have our individual preferences. But there is general color psychology that can guide us in the decisions we make when designing websites and other marketing materials. Red Red is an energizing...Read More

In our business, we often see websites that haven’t been changed in 8-10 years. It’s usually because business owners don’t look at their websites the same way that clients and potential business partners do. In general, we recommend a total website makeover every two to three years to keep up with current design and development...Read More

This month, we are looking at some of the web design trends for 2020. In this article, we will focus on the visual design aspects of websites. “The 10,000 foot-view of these trends makes it clear that ‘web’ design looks more like traditional ‘graphic’ or ‘print’ design than ever. The amount of flexibility that designers...Read More

Heroes are one of the biggest website trends of 2020. They can help you make a powerful first impression. Not a superhero—a website hero! A hero is the first thing a user encounters on the homepage of a website. It usually takes up most of the screen space and has a minimal amount of text...Read More

As more and more of our daily activities shift to being online, it makes sense that most shopping happens online as well. Almost every company sells their products online and it’s a mystery as to how they stay competitive, especially during the busiest shopping time of the year… Well, let’s clear things up with a few...Read More

As the owner of Iceberg Web Design, I would like to personally invite you to join me at the Real Connections Chapter of BNI on Wednesday, April 23rd. I will be giving a 10 minute presentation on website design as Iceberg enters our 10th year in business this spring. During the presentation, I will be showcasing...Read More

Spring cleaning? Don't forget about your website! If your website hasn't received a major overhaul since 2012, chances are your competition is sporting a more modern, updated website than you are.Read More

In our last post, we talked about the responsive website design trend. This design style is expected to gain more popularity in 2013 – so much, in fact, that we will be including responsive design as a standard service for all Business and E-commerce projects beginning January 1st! If you have an iPhone and have upgraded to iOS7, you...Read More

As mobile devices become more and more popular, so is the need to have a website that looks great on a tiny screen. A study released in August of 2012 found that 17% of all website traffic now comes from smartphones. This number will increase as smartphones and tablets become more popular and accessible. Can your...Read More