When you work with Iceberg Web Design, you will meet their entire team of web marketing professionals. Each person on the team has a unique role in making sure that your website becomes a powerful tool for your business. But who are these people who are helping you connect with your customers? Recently, we’ve been...Read More
We often hear the terms web design and web development used interchangeably. Likewise, it can be difficult for someone outside of the industry, and even those within it, to know the difference between a web designer and a web developer. Is there even a difference? There IS! I recently asked one of the developers at...Read More
When you work with Iceberg Web Design, you are working with an entire team of website development and design professionals. But just who are these penguins who are hard at work helping you connect with your customers? Today, we are talking with our Code Penguin: Kari Sletten. As Iceberg’s VP of Operations and one of...Read More
One of the questions we always get from potential customers is, “How long will it take to build my site?” It can be a tough one to answer until we do some deeper digging. A website is never one-size-fits-all. Some take as little as six weeks, while others take up to 24 months. Today we...Read More
There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then leave right away before clicking on anything within your site....Read More
Anyone with a website has heard the term, “search engine optimization” (SEO). But how do you achieve it for your site? There are many things that go into making your site appealing to readers and the bots that crawl the web, indexing relevant pages and ranking them for Google and other search engines. Have you...Read More
Are Your Customers Staying On Your Website? The internet has grown in popularity and usage since its conception in 1990. It has transformed the way we buy goods and services, stay informed, interact with each other, and, most of all, how we do business. With almost 4.54 billion people utilizing the internet daily, it has...Read More
“Color is a power which directly influences the soul.” – Wassily Kandinsky Although Kandinsky may have been speaking about fine art, his wise words are true for those of us creating a branding masterpiece for our business. One of the most important elements of your brand is color. Not just any color, however, but color...Read More
Your website is one of the first places your potential customers will go to get to know you better. Is your website giving off a great first impression? Or, is it pushing your customers to your competitors? You have seconds to impress your website visitors. Around 40% of people will stop engaging with your website...Read More
If there’s one term that is often misunderstood it’s this one: web development. It’s so much more than the fancy images and attention-grabbing colors on each website page. Web development is the detailed planning and building process that determines how your website looks, acts and works. Building a great website means following a consistent process....Read More
