Today we will look at the page on your website that all too often gets treated as an afterthought. That’s right—the contact page. What makes a good one? Read on!
Keep it Simple
The most important job your contact page has is to put your readers in touch with you. That’s the whole point of your website, so in a way, the contact page is the king of pages (Okay, we know that it isn’t, but it’s still essential). By keeping your contact page simple, you will let your audience quickly and easily contact you in a way they feel most comfortable.
Options, Options, Options
There are plenty of options you can offer to website users for reaching you. People often have strong feelings about these options. One person may hate forms while another loves them. Text is becoming a more popular contact method than ever, and it can be set up with an autoresponder outside of business hours. Some business owners are concerned with having an email on their website, thinking they may get a lot of spam. Thankfully, there are ways to ensuring you are being emailed by a person and not a robot.
Special Considerations to Keep in Mind
While offering options to suit most web users is ideal, you also want to consider what fits your business model and lifestyle. If you are a contractor who never checks your email more than once a day, you may want everything to go to your phone number.
Some industries are subject to specific regulations such as HIPPA laws, which affect how and when you can contact someone. Unless you are using a particular server that is secured consistent with HIPPA, providers cannot send outgoing emails. In those cases, collecting a name and phone number via a form may be the best solution, and having your phone number available for people to call your business.
Have Your Contact Information Available
You should include the addresses, phone numbers, and contact emails of your primary location and each satellite location, franchise, or alternative office. Please discuss with your web development company whether each of these locations merits its own page or not.
Having a location map is also a good idea. If there are multiple locations, you may want to add a locator feature that allows visitors to find the location nearest to them.
This contact page from Select Eyecare is a good example that includes multiple locations.
Keep it Consistent with the Rest of Your Site
The thoughtfulness you put into your content and design shouldn’t come to a stop when you hit the contact page. The contact page should be a natural extension of your site, naturally flowing from it, giving your readers confidence to reach out to you. It should reflect the personality and beauty they have seen up to that point. This contact page from the Animal Behavioral Clinic of New Jersey is an excellent example of that.
The Best Contact You Can Make
The best contact you can make is with Iceberg Web Design. We’re experts at helping businesses connect with customers. We have a website-based business solution for you! Contact us today. Read Our 5 Star Reviews!
