“I am a great believer in luck. The harder I work, the more of it I seem to have.”
You work hard to have a successful business. Now it’s time to let Google My Business work hard for you. When you search for your business on Google, does your listing show up on the Google map view? Do you have stars under your name? Are your hours listed? These are all features of your Google My Business listing, and if you haven’t claimed yours you aren’t taking advantage of one of the most powerful free tools to business owners.
What is Google My Business?
Google My Business, or GMB, is essential for every business owner. It is a free tool that allows you to manage your business information across Google, and help you appear in local search results. You can take advantage of this free tool to expand their business presence and interact with customers. Let me give you an example of why GMB is so valuable.
Perhaps you’re driving past a stripmall that has the exact shop you have been searching for. You tell yourself you will find time to contact them later, but you forgot the name of the business. The solution is to Google businesses in that area, and if the business has a GMB listing, you will be provided with all of its contact information, hours and reviews, right in your search results page.
Likewise, your potential clients will have a much easier time finding you when you are listed as a legitimate business on Google. All you have to do is sign into your account on Google, verify your business name and address, and follow the prompts.
What is a Google Listing?
A listing is what appears when potential customers are searching for your business. It is where customers can find all your business contact information in one place. Your GMB Listing will show:
- Business name
- Address or Service Area
- Phone number
- Business Hours
- Link to your website
What Is New With Google My Business?
These are new features that have been recently added to optimize your GMB listing.
New menu editor to support service menus
Google has added the ability for businesses to add service menus to their listing. This includes not just restaurant owners, which they added a few months ago, but more service businesses, from plumbers to florists to health and beauty, and even web developers.
Google My Business Posts
Miniature ads in which you can add an image or an event among other things. These are becoming more popular with businesses in recent years. It is mainly used to share information such as products, special offers, events, and announcements.
Booking Button Feature
People can now book an appointment directly from your Google My Business listing.
“Message with customers” feature is only available in select countries, it is fully rolled out in the United States. This feature allows you to answer questions directly about your business, and message with your customers.
How Can We Help You?
At Iceberg Web Design we believe in luck, and love what we do. We also work hard to provide our clients with outstanding customer service and frequently discuss popular topics such as GMB on our blog. See our previous post on GMB, Google My Business Demystified.
Contact us today to see how we can help you every step of the way to develop a website that will bring your business to the next level!