Icebergs Journey to an Accessible Website In today’s digital age, it is more important than ever to ensure that websites are accessible to everyone, including those with disabilities. The concept of web accessibility involves designing and developing websites in a way that makes them usable...Read More
How To Choose Between an Open-Source Software Vs. Closed-Source Options For Your Website Owning a business can be overwhelming to choose the correct type of source for your website. Today’s online presence is extremely important for companies to become credible and stay recognized. You want...Read More
How To Reuse Your Content For All Your Online Platforms As business owners, there may be times when you also have to play the role of content creator. It is common for small business owners to have many roles. Creating new and engaging content for...Read More
How User-Generated Content Can Help Your Business Grow Say you decide to go out for coffee with a friend and want to share your experience with your online friends. You snap a picture of the coffee and tag the business’s location for your followers to...Read More
Tree testing is a powerful tool used to help businesses have a better user experience on their website. Whether you are concerned with improving your website’s navigation, increasing user engagement, reducing bounce rates, or improving conversion rates, tree testing may be the solution you need. ...Read More
As technology advances and user preferences change, website design trends evolve along with them. As we head into 2023, there are several exciting developments in web design that are worth noting. Here are the top five website trends to look out for in 2023. 1....Read More
TV shows like The Office have helped perpetuate team building’s reputation for being corny, irrelevant, and a waste of time. But when done right, team building is the most important investment you can make. It builds trust, encourages communication, and increases creativity and collaboration. In...Read More
The Rise of Artificial Intelligence in Website and Social Media Marketing Artificial Intelligence (AI) and ChatGPT have transformed the way we approach website and online marketing. As we move into 2023, we can expect AI to have an even more significant impact on website and...Read More
There are countless designs to consider when you are building a website. Most have positive and negative points, but there is one design that we have stopped recommending: The one-page website. Here’s why. A One-Page Website Won’t Allow You To Incorporate a Blog A blog...Read More
What Are These Acronyms and Why Are They Important? No worries, our Iceberg penguin experts are here to explain these concepts and how they differ and work together to create a good website! What is CX? Customer Experience, or CX, is defined as the entirety...Read More
At Iceberg Web Design, we take a content-first approach to web development as part of our proven process. That means we tackle your site’s content before we add graphics, logos, beautiful colors, and design. This starts with a well-planned site map. What Is a Site...Read More
Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It...Read More
In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well. Why You Should Know...Read More
Jargon Special words or expressions that are used by a particular profession or group and are difficult for others to understand. Jargon Doesn’t Belong on Your Website Every industry uses specialized terms and expressions, also known as jargon. While veterans of your industry understand these...Read More
Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A...Read More
Owning a business has many moving pieces, and for digital marketing, there’s more to it than just having a website. You cannot depend solely on word of mouth and a storefront indefinitely. You need to market your business to gain more customers and leads for...Read More
