Blog - Iceberg Web Design | Custom Website Development

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Seeking Customer Service Representative

Job Opportunity: Come Join Our Team!

Iceberg Web Design is Seeking an Outgoing Customer Service Representative to Join Our Team! Are you looking to start a career working in a positive work environment with people who love their jobs, and would play a game of pool on their lunch breaks? Our...
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Iceberg Team

Sometimes… You just have to say yes!

One afternoon in February we received a phone call from Dilshad Pirani. She told us about her amazing daughter Sanya, and how dedicated she is to helping all children have the basic necessities they need in life like food, clothes, shelter and education. After three years...
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Reviews

What Are Your Customers Saying About You?

Throughout this blog series we’ve been guiding you through expanding your online presence by developing social media profiles, setting up a Google My Business page, creating a keyword list and enriching your content with your target keywords. The final aspect of your online presence that you...
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Keyword Targeting

What is Keyword Targeting?

We’ve covered a lot of ground in this blog series. First we talked about maximizing your online presence. Then we demystified Google My Business. In our last post we walked through keyword research.  Once you have completed your keyword research and developed your list of keywords, the...
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Key Word List

All the Keywords!

In this blog series we’ve been talking about maximizing your online presence and we demystified Google My Business. If you have been using our tips, by now you should have expanded your online presence with a solid social media presence. In this blog post we are going to discuss...
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Google My Business Demystified

Recently, we talked about what your online presence is and why it is important to your company. We also gave you our Top 5 Tips for Generating Leads with Social Media. In this blog post we are going to demystify Google My Business. What is Google My...
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Online Presence

Maximizing Your Online Presence

We’ve been listening to our customers, and they’ve been asking us how they can maximize their online presence beyond just their website. We’ve created this 5-part blog series specifically to answer those questions, and we’ve broken the process into manageable pieces so you can get...
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Why Wordpress

Why WordPress?

Choosing a Content Management System (CMS) can be a daunting task. Between Joomla, ModX, Ruby on Rails, Drupal, Concrete5, DotNetNuke, Umbraco, TinyCMS, and WordPress, among others, there are certainly plenty of options to choose from.   In this article we discuss why we build a vast...
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How To Improve SEO Rankings Today

How to improve your rankings today with these three simple, proven SEO tips. I am always telling anyone who will listen, that there are now shortcuts with search engine optimization that will boost your search position in Google or improve your organic website traffic. One thing I’ve learned working with websites...
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Icebergwebdesignprocess

Website Development Process

Here at Iceberg Web Design, we are always striving to make our web site development process as easy and painless as we can for our clients.  A huge component of a successful web development project is clear communication between all parties involved and often times a...
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Website And Mobile Analytics Concept

Google Analytics

Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to...
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Pay Per Click

The Basics of Pay Per Click Advertising

The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement source.   Pay per click (ppc)...
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Bandaid Funnel

3 Easy Ways to Fix Leaks in your Sales Funnel

Optimizing the way in which your customers move through you’re sales process to being a customer is of the utmost importance.  There are many ways that potential customers may get lost while moving through the Sales process.  These are often referred to as cracks in...
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Funnel

Building Your Sales Funnel and the Use of Retargeting

A sales funnel is a V shaped diagram that represents the journey potential customers go through to becoming customers. There are a series of steps they go through before they are turned from a prospect into a client. Moving from noticing your business at the...
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Seo Tools

Instantly Improve Your Marketing With These 5 Free Simple SEO Tools

Working on my last home improvement project, I realized I always end up working the fastest and smartest when I have the correct equipment and tools in my arsenal. It’s seriously ridiculous how much faster and efficient a project gets finished with the right tool in...
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