Blog - Iceberg Web Design | Custom Website Development

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Social Media Concept

Here’s How to Set a Budget for Social Media Marketing

  It should come as no surprise that four out of five businesses increased their budget for social media marketing in the past four years. Social media is more than a fad or a passing trend – it is the new norm in terms of...
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SEO Concept

7 Simple SEO Tips for Small Businesses

From meta tags to hashtags – honestly… who has time to make sense of search engine optimization, better known as SEO? Our team at Iceberg Web Design works with small businesses right across the country that want to make sense of it all. Thankfully, we...
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Social Media

Which Social Media Platform Is Best for Your Business?

It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it...
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10 Years

Iceberg Web Design: Celebrating 10 Years

On a warm Spring day 10 years ago, a 24-year old recently unemployed college graduate signed a few papers, wrote a check to the Secretary of State, and incorporated a little Limited Liability Company known as Iceberg Hosting. The ambition was a love of website...
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Keyboard

The Incredible Importance Of Blogging For Business

  Creating a website for your business provides аn online platform from which to tо sell tо оr otherwise engage people. While a professionally developed website is absolutely essential for your brand, simply having an online presence for your customers to view is not enough...
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Google now uses mobile-friendliness to rank your website

On April 21, 2015, a change is coming to Google’s search algorithm that has the potential to change how your website is found online. Google will now use mobile-friendliness as a ranking signal. This means that if your website is not mobile-friendly, it will lose ranking...
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Website development concept

Five Common Misconceptions Business Owner Have About Their Websites

Every business owner knows that having a website today is a critical, essential marketing piece. And most businesses have invested some time and money into creating a website for their company. However, there are several misconceptions business owners have about their websites. We’ve narrowed them...
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E Commerce

Should I Add E-Commerce Onto My Retail Business Website?

Any retail business owner who doesn’t already have an e-commerce website has probably asked themselves this question a few times. Should I add e-commerce onto my retail business website? With the way that today’s generation of shoppers has grown from store front shopping to online...
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Mobile Web

Website Marketing Strategies for the 2014 Holiday Season

Where will your customers shop this holiday season? In the fourth quarter of 2013, the year’s prime holiday shopping season, a whopping 32% of Google search traffic came from mobile devices. One study showed that 30% of all e-commerce website traffic came from mobile devices...
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Santa is Shopping Online This Year. Is Your Website Ready?

It’s Thanksgiving evening at the North Pole. Santa and Mrs. Claus are relaxing in front of their large screen TV, waiting for the Seahawks to take on the 49ers. A commercial starts, featuring a family of four sitting in front of the Christmas Tree, each wearing the...
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Ami Graduation

Our Sales and Marketing Employee Graduates College!

I finally did it! I am so proud to announce that I have my associate’s degree in Internet marketing from the Minnesota School of Business in Blaine, MN! I started going to MSB in 2010 for sales and marketing and I ended up taking a...
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Your Dad Has a Smartphone. Is Your Website Ready?

It’s almost 2015. Technology has been a game changer for many small businesses. By now, most professional website developers are including smartphone compatibility and responsive design in their list of website development services. Businesses are investing in app development – and advertisers are purchasing in-app...
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Website development concept

Why Your Website Should Be One of Your Largest Business Investments

Why Your Website Should Be One of Your Largest Business Investments As a business owner it may be challenging to decide what marketing efforts you should invest your money into.  You want to invest in something that is effective, professional, something that will make a...
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How to Blog

Now that we have discussed the importance of having a business blog the next questions is, where do you start? Here are some great tips and guidelines on how to write business blogs!  Write like a person, not a computer! Since blogs are more personal...
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Keyboard

Why Should You Have a Business Blog?

We have all heard about business blogs before, but why should you have one?  What are the real benefits to this? Is it worth it for your business?  Here are some reasons why you should have a business blog:   A business blog builds credibility....
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How to Choose a Good Web Designer

Your website is the most important advertising tool you have to market your business.  It only makes sense that you want to choose the best designer to build the face of your online marketing reputation, right?  With so many web developers and freelancers available at...
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How to Choose the Right Domain Name for your Website

A domain website name is just as important as choosing your business name. Your domain name will be your internet personality and presence for your business and possibly for yourself. So it’s important to find the perfect name that fits your business’s needs. Here are...
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The Pros and Cons of Creating an E-Newsletter for your Clients

E-mail newsletters have been around since the majority of people gained access to the Internet during the days of AOL dialup. That being said, how does a marketing tactic started in the 1990s and perfected in the 2000s stack up against marketing strategies now? In...
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Ribbon Cutting at the MetroNorth Chamber of Commerce

This morning we were welcomed to the MetroNorth Chamber of Commerce with a celebratory ribbon cutting. This has been a very exciting year for our website development company – we entered our 10th year in business this May, and we also welcomed our first Marketing &...
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Shocked woman looking at computer screen

9 Surefire Signs Your Website Needs a Facelift

Having a modern, up-to-date website is not a luxury – it’s a business necessity. This is especially true considering people have access to on-demand, high-speed Internet connections nearly everywhere: at home, at the coffee shop, and on the boat at the beach home. If you...
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