How to Get the Best Free Images for Your Website. Having access to free images for your website is integral to maintaining your site’s appearance. So, let’s look at ways to access free images for your site. Stock photos can be expensive, and they don’t always have the quality you want for your website. Having...Read More
Is Your About Us Page Prioritized? Your About Us page could be the most crucial page on your website. Learn five reasons you should be prioritizing your About Us page. Most businesses want their homepage to look perfect. They wouldn’t dream of having incomplete or incorrect information on their contact page, and their product...Read More
Is Your Website Missing Anything? We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them. 1. What Do You Do? Too often, businesses assume that website visitors know what they do. But, often they don’t, and the website doesn’t make...Read More
Is Your Website Performing? A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve. How Effective is Your Website? You can find out with a website audit. A website audit can determine whether your site is optimized and achieving your...Read More
Keyword Stuffing—Stop It Ya Turkey! What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google. Keyword Stuffing Ingredients Using words or phrases out of context, just to squeeze in your keywords Irrelevant keywords Using terms repetitively...Read More
Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals...Read More
Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...Read More
Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t right for your brand. Your Ideal Customer Profile Could Change—Proceed...Read More
How Do You Organize Your Website? When we consult with a new client, we talk about the content for their site. How will the content on your website be organized? We begin by planning out a site map that will help us plan the menu and be a roadmap for the developers as they assemble...Read More
The goal of your website is to reach current and prospective customers. But what if many of those customers don’t speak English? How are you going to connect with them? With your website, of course! The Benefits of a Multilingual Website Your Content Will Reach a Wider Audience Worldwide Worldwide, only 25.9% of internet users...Read More
