business owners Archives - Iceberg Web Design

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business owners
Team Building Outdoor In The Forest

When Team Building Doesn’t Suck

TV shows like The Office have helped perpetuate team building’s reputation for being corny, irrelevant, and a waste of time. But when done right, team building is the most important investment you can make. It builds trust, encourages communication, and increases creativity and collaboration. In addition, effective team building means more engaged employees who feel...
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Two figurines, one standing above the other depicting competition

Know Your Competition

In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well.  Why You Should Know Your Competition Knowing who your competition is and their strengths...
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Web Designer Working On Website

What Would Happen if You Didn’t Have A Website?

As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding solutions in the digital realm to grow their business with...
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Female Typing On Laptop Computer With Job Openings 2022 11 14 04 05 33 Utc

Why Your Site Needs a Careers Page

A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants, they will decide whether they want to apply based on...
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Website development concept

Five Common Misconceptions Business Owner Have About Their Websites

Every business owner knows that having a website today is a critical, essential marketing piece. And most businesses have invested some time and money into creating a website for their company. However, there are several misconceptions business owners have about their websites. We’ve narrowed them down to the five most common ones here: I will...
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