business owners Archives - Iceberg Web Design

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business owners
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What Makes A Website Look Outdated?

Is Your Website Outdated? In today’s fast-paced digital world, a visually appealing and up-to-date website is crucial for any business to establish a solid online presence. A website serves as the digital storefront, representing a company’s brand identity and values. However, as web design trends evolve rapidly, it’s important to recognize the signs that indicate...
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Two Women Managing Flower Shop

Am I Using My Google Business Profile Correctly?

A Comprehensive Guide To Google Business Profile for a Business Owner Among the various online platforms available, Google Business Profile (GBP) holds a pivotal role for business owners. It is a free and powerful tool provided by Google. The software helps businesses manage their online presence and effectively engage with potential customers. However, many business...
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Reporting Marketing Statistics At Meeting. Man pointing towards laptop screen showing statistics.

How To Outsource Your Digital Marketing

Outsource Your Business’ Digital Marketing Successfully We know how important it is for your business to be successful. You want to do everything you can to expand your business. You want to create a loyal customer base – that’s where marketing comes into play. We know that business owners often wear a lot of hats...
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Trust Between Business Partners

Why You Need To Build Trust With Your Web Design Agency

Building Trust with Your Web Design Agency As a business owner, one can only imagine that you heavily care for your business and all the properties that make it up. Your business’ website should be no exception. The online market is a huge part of every business, and trusting the right agency to create and...
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Asian Businessmen And Businesswomen Meeting Brainstorming Ideas About Creative Web Design Planning Application And Developing Template Layout For Mobile Phone Project Working Together In Small Office.

The Difference Between an Established Web Design Agency & Some Guy You Know

A Website Agency vs. Some Guy You Know Having a strong online presence is crucial for any business to thrive. A well-designed website can make all the difference in attracting customers and establishing credibility for a small business. Many individuals often debate how to start and hire a website. You may have tried a drag...
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Team Building Outdoor In The Forest

When Team Building Doesn’t Suck

TV shows like The Office have helped perpetuate team building’s reputation for being corny, irrelevant, and a waste of time. But when done right, team building is the most important investment you can make. It builds trust, encourages communication, and increases creativity and collaboration. In addition, effective team building means more engaged employees who feel...
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Two figurines, one standing above the other depicting competition

Know Your Competition

In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well.  Why You Should Know Your Competition Knowing who your competition is and their strengths...
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Web Designer Working On Website

What Would Happen if You Didn’t Have A Website?

As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding solutions in the digital realm to grow their business with...
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Why Your Site Needs a Careers Page

A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants, they will decide whether they want to apply based on...
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Website development concept

Five Common Misconceptions Business Owner Have About Their Websites

Every business owner knows that having a website today is a critical, essential marketing piece. And most businesses have invested some time and money into creating a website for their company. However, there are several misconceptions business owners have about their websites. We’ve narrowed them down to the five most common ones here: I will...
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