Why Your Business Could Use Google Ads Management If you’re feeling overwhelmed by the idea of Google ads, don’t worry, we are here to help! No, seriously, we know business owners are always worried about advertising. Google ads can be incredibly beneficial for your business. It can also supplement other marketing campaigns, such as email...Read More
What Is Google Analytics 4? Ready or not! GA4 is here! Google Analytics 4, or GA4, is the latest version of Google Analytics, offering revolutionary web analytics technology. This new version of analytics can enhance your business’ marketing efforts. With analytics, you can effectively measure crucial customer usage metrics and make data-driven decisions to drive...Read More
As technology advances and user preferences change, website design trends evolve along with them. As we head into 2023, there are several exciting developments in web design that are worth noting. Here are the top five website trends to look out for in 2023. 1. Dark Mode Dark mode has been a growing trend in...Read More
TV shows like The Office have helped perpetuate team building’s reputation for being corny, irrelevant, and a waste of time. But when done right, team building is the most important investment you can make. It builds trust, encourages communication, and increases creativity and collaboration. In addition, effective team building means more engaged employees who feel...Read More
Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It is more about when the elements of your logo no...Read More
In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well. Why You Should Know Your Competition Knowing who your competition is and their strengths...Read More
Jargon Special words or expressions that are used by a particular profession or group and are difficult for others to understand. Jargon Doesn’t Belong on Your Website Every industry uses specialized terms and expressions, also known as jargon. While veterans of your industry understand these words, newcomers or people outside your profession may not know...Read More
Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A single photograph can stir up a symphony of emotions, so...Read More
Owning a business has many moving pieces, and for digital marketing, there’s more to it than just having a website. You cannot depend solely on word of mouth and a storefront indefinitely. You need to market your business to gain more customers and leads for the products you’re selling. Now, that might sound straightforward, but...Read More
As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding solutions in the digital realm to grow their business with...Read More
