Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It is more about when the elements of your logo no...Read More
In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well. Why You Should Know Your Competition Knowing who your competition is and their strengths...Read More
Jargon Special words or expressions that are used by a particular profession or group and are difficult for others to understand. Jargon Doesn’t Belong on Your Website Every industry uses specialized terms and expressions, also known as jargon. While veterans of your industry understand these words, newcomers or people outside your profession may not know...Read More
Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A single photograph can stir up a symphony of emotions, so...Read More
Owning a business has many moving pieces, and for digital marketing, there’s more to it than just having a website. You cannot depend solely on word of mouth and a storefront indefinitely. You need to market your business to gain more customers and leads for the products you’re selling. Now, that might sound straightforward, but...Read More
As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding solutions in the digital realm to grow their business with...Read More
A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants, they will decide whether they want to apply based on...Read More
Looking Back At 2022 2022 was a year of getting life–and business back on track as much as possible. While things will never be as they were before the pandemic, it seems we can breathe a bit easier. Business owners have learned how to pivot quickly when something like Covid dramatically changed the way we...Read More
Meet Jessie. She Answers the Phone! Jessie Gutzwiller, our customer service representative, typically answers the phone. Having a dedicated CSR is an essential part of our business. When our customers call, they need to talk to someone immediately. So we answer the phone. Even if we have to take a message for someone on the...Read More
Have You Updated Your Website Lately? Your site may need a facelift. Sure it might look great, but do you have the features that users are looking for as they search the web? They may not even know they are looking for these trending features, but they will be drawn to the sites that utilize...Read More
