Do You Need an SEO Plan That Works for You? How do you know if your SEO marketing plan is working? Often the way clients measure whether their plan is succeeding can leave them feeling confused and frustrated. The reason is they aren’t using the proper yardstick. Traffic Vs. Industry Keywords It can take...Read More
Is Your Website Missing Anything? We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them. 1. What Do You Do? Too often, businesses assume that website visitors know what they do. But, often they don’t, and the website doesn’t make...Read More
Choosing The Right Social Media Platform for Your Business Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way. We all know that it’s a good idea to be active on social media as part of our marketing efforts. But too...Read More
Keyword Stuffing—Stop It Ya Turkey! What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google. Keyword Stuffing Ingredients Using words or phrases out of context, just to squeeze in your keywords Irrelevant keywords Using terms repetitively...Read More
Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals...Read More
At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest developer is Josh Smith. Today in our Penguin Profile, we will be talking to Josh to learn more about him and what he does at Iceberg. Josh | Senior Developer...Read More
When you intern with Iceberg Web Design, you work with an entire team of web marketing professionals to learn and grow. We have been spending time getting to know some of our full-time employees pictured above, but today we will get to know our intern, Cece Talbot. We are helping our business, and our community...Read More
URLs create your website’s taxonomy. Taxonomy is the practice of classifying things or concepts. Remember back in High School Biology when you learned about taxonomy? You had to classify various living organisms into domain, kingdom, phylum, class, order, family, genus, and species. Don’t worry! Website taxonomy isn’t nearly as complicated, but if it isn’t done...Read More
Writing Meta Descriptions for Better SEO A meta description is a type of meta tag. Like all meta tags, it is a piece of HTML code. Search engines read this code to know what to expect on your web page and how they should list your page in the SERP. While search engine devs claim...Read More
The goal of your website is to reach current and prospective customers. But what if many of those customers don’t speak English? How are you going to connect with them? With your website, of course! The Benefits of a Multilingual Website Your Content Will Reach a Wider Audience Worldwide Worldwide, only 25.9% of internet users...Read More
