Looking Back At 2022 2022 was a year of getting life–and business back on track as much as possible. While things will never be as they were before the pandemic, it seems we can breathe a bit easier. Business owners have learned how to pivot quickly when something like Covid dramatically changed the way we...Read More
Years ago, blogging was an easy way for people to post about their lives on the Internet. Now, it’s become a must for businesses of all sizes that want to gain traffic, grow their following, and improve their visibility in search engines. And there are good reasons for this. There are a lot of ways...Read More
At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest web developer is Ega Adrian. Today in our Penguin Profile, we will be talking to Ega to learn more about him and what he does at Iceberg. If you could...Read More
QR codes are everywhere. Invented in 1994 by the Japanese automotive company Denso Wave, QR codes consist of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera. A QR code has faster readability and greater storage capacity than standard UPC barcodes,...Read More
Have You Considered an SEO Tuneup for Your Website? Your website could use some updates, but where do you begin? This is one of the most common questions business owners call to ask. They don’t want to invest in a monthly SEO package, but they know they need to fix some issues to help their...Read More
At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest marketer is Maddy Herman. Today in our Penguin Profile, we will be talking to Maddy to learn more about her and what she does at Iceberg. Maddy | Digital Marketing...Read More
When a user opens a single page on your site and then exits without clicking on anything else during that session, it is called a “bounce.” Google Analytics collects this information to formulate your “bounce rate.” Bounce rate is not an SEO ranking factor. Instead, it is a metric you can use to understand your...Read More
Why is Accessibility Important? “We don’t serve anyone with a disability” “We can’t afford it” “We’ll just use an automated checker, plug-in, or an overlay” These misguided ideas about accessibility are harming your brand and your SEO. Ensuring your website is accessible to everyone will open your business to a larger audience. The benefits to...Read More
Can Pinterest Help My Business? While most people think of Pinterest as a social network, it is a visual search engine. Because of this, it can be a robust and sustainable way to drive traffic to your website and your business. Pinterest’s Algorithm Pinterest’s algorithm is based on four main ranking factors (in no particular...Read More
The Penguins Love Animal Care Providers I interview the business owners who become our clients, so I always learn something new. One of my favorite industries to write for is the Animal Care industry. As a Content Writer for Iceberg Web Design, I get the opportunity to interview the business owners who become our...Read More
