Do People Look At Image Carousels? We often have clients who want to have a carousel of images, also known as sliders, in the hero of their homepage. They have visions of dazzling their site’s visitors with stunning pictures and testimonials without the user even having to scroll through their site. But there are a...Read More

Is Your Website Turning Customers Away? There are many things you can do with your website to make money. You can gather leads, utilize sales funnels, educate people about your products and services, and more! But you can also drive customers away. Since that’s something you don’t want to do, we will look at two...Read More

Do You Need an SEO Plan That Works for You?   How do you know if your SEO marketing plan is working? Often the way clients measure whether their plan is succeeding can leave them feeling confused and frustrated. The reason is they aren’t using the proper yardstick. Traffic Vs. Industry Keywords It can take...Read More

2022 and Twitter’s algorithm.   Because Twitter’s algorithm is based on the user’s behavior, it may seem difficult to improve your ranking on this platform. But you can! While figuring out the algorithms for the various social media platforms can be frustrating, there is a method to their madness. Each platform has a specific audience...Read More

Choosing The Right Social Media Platform for Your Business Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way.     We all know that it’s a good idea to be active on social media as part of our marketing efforts. But too...Read More

What Business Owners Need to Know About Domains & DNS At the kickoff meeting for every website development project, we ask the business owner where their domain is registered, and their DNS lives. I usually get a lot of blank looks, but we need that information to bring their website live. So in this article,...Read More

Keyword Stuffing—Stop It Ya Turkey! What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google. Keyword Stuffing Ingredients       Using words or phrases out of context, just to squeeze in your keywords       Irrelevant keywords       Using terms repetitively...Read More

  At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest developer is Josh Smith. Today in our Penguin Profile, we will be talking to Josh to learn more about him and what he does at Iceberg. Josh | Senior Developer...Read More

Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t right for your brand. Your Ideal Customer Profile Could Change—Proceed...Read More

How Do You Organize Your Website? When we consult with a new client, we talk about the content for their site. How will the content on your website be organized? We begin by planning out a site map that will help us plan the menu and be a roadmap for the developers as they assemble...Read More