Is Your Website Turning Customers Away?
There are many things you can do with your website to make money. You can gather leads, utilize sales funnels, educate people about your products and services, and more! But you can also drive customers away. Since that’s something you don’t want to do, we will look at two of the ways sites drive customers away, the fastest (with more to come next week).
Not Mobile Responsive
Today, people use the internet on everything from laptops to iPad to android phones and even smart TVs. As a result, over half of all website traffic comes from mobile devices. If your website isn’t mobile responsive, users will find it frustrating. They will bounce off your page, and you’ll miss out on a lot of potential business.
When a site has a responsive design, as the dimensions and size of the user’s screen change, the content and elements on the page will scale and reorganize themselves to fit the page logically and attractively.
Google gives preference to mobile-friendly websites in searches to give them a boost in your SEO.
The responsive design avoids unnecessary scrolling, resizing, zooming, and panning those users must do when a site isn’t optimized for mobile. Unfortunately, unresponsive sites are often difficult to navigate, which leads us to the next big customer turnoff.
Poor Navigation
If your customers can’t easily navigate your website, they won’t find what they want quickly and will go to some other website for it. This is why it is essential to prioritize ease of use by ensuring your site is easy to navigate.
Menu
Standard website pages have tried-and-true names like “About Us” and “Contact Us.” Users never need to guess where to go to contact you or find out more about you so long as you don’t try to get cute with the page names.
It’s also essential to keep the number of top-level menu items to around five or less. If you want to have subpages under those categories, that is perfectly fine.
Links and buttons
Links and buttons should stand out. If links are a color that is too similar to the default text, it will be difficult for users to distinguish them from the rest of the content. Links should be visible so users can click on them to go to the next logical place. That’s what links are for.
Internal links should move users to other pages on the website to help them continue the purchasing or discovery journey. However, don’t overdo it on links. You don’t want them forever hopping around but rather moving in a natural trajectory.
Never allow the user to get “stuck” on a page.
There is nothing worse than getting stuck on a page that you can’t find a way out of. When a pop-up fills your screen edge to edge, the only way out is to give the site your email; you feel like you’ve been tricked. The customer will often close their browser and never return to your site—ever again. Don’t do that. It’s not worth it.
So Many Ways to Drive Customers Away!
These are only 2 of the many ways a website can turn a customer off and turn business away. In future posts, we will talk about more! In the meantime, if you want web-based business solutions from a team that communicates with you throughout every step of your project, contact us today!
